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47

12 inch taper candles

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A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 18Conversion 67Competition 82Returns 33Price range 86Avg price 89Brand share 41Review moat 43Quality gap 52

Avg price

Great$20.59

avg listing price — sweet spot $15–$100

Price range

Great$9.15–$62.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,226.59

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 36K searches

Search terms