52
12 inch skillet with lid
Worth a lookShows a sweet-spot price point ($43.37 avg), but soft demand (-11.1% this quarter) keeps it on the watch list.
Avg price
Incredible$43.37avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$17.90–$165.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$386K$386K/yr · 191K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Bad5,554.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch