41
12 inch cast iron skillet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.47avg listing price — sweet spot $15–$100
Price range
Incredible$24.23–$74.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$535K$535K/yr · 201K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Review moat
Bad31,559.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand