57
12 candle
Worth a lookShows searches that convert (10.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good824.72avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.94–$25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.41avg listing price — sweet spot $15–$100
Market size
Bad$78K$78K/yr · 99K searches
Signals No Dominant Brand