45
12 balloon number
Skip itPrices mostly outside the sweet spot ($4.18–$15.96) — this niche doesn't clear our bar today.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good900.09avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Avg price
Bad$7.22avg listing price — sweet spot $15–$100
Market size
Bad$57K$57K/yr · 94K searches
Price range
Bad$4.18–$15.96cheapest to priciest tracked listing — scored on the share inside $15–$100