Is 11x16 picture frame profitable to sell on Amazon United States?

The niche generates $122K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (47/100).

How competitive is the 11x16 picture frame niche?

15 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in 11x16 picture frame?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 3.2%.

When does demand for 11x16 picture frame peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 11x16 picture frame niche?

Listings span $7.59–$31.80; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 5,020 reviews — the moat a new listing must climb.

11x16 picture frame

Skip it

A deep review moat (5,020 avg reviews) — this niche doesn't clear our bar today.

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.59–$31.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.11

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Market size

Okay$122K

$122K/yr · 116K searches

Review moat

Bad5,019.96

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 11x16 picture frame is a $122K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 47/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

11x16 picture frame market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $141K–$176K; units × avg price
Conversion rate: 7.4%
Avg BSR: #392
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 8.0%
Avg brand age: 39 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

22%

JCJMY31%
QOTIB14%
Veleclo14%
LaVie Home8%
SESEAT7%
Fxojyvo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 11x16 picture frame search terms

11x16 picture frame49K/yr +2.2%7.3% conv.
11x16 frame22K/yr +17.7%5.8% conv.
11 x 16 frame15K/yr +9.5%7.1% conv.
16x11 picture frame11K/yr +2.3%9.7% conv.
16x11 frame5K/yr +5.7%7.3% conv.
16 x 11 picture frame5K/yr -12.9%8.5% conv.
frame 11x163K/yr +10.5%7.4% conv.
picture frames 11x163K/yr +4.7%4.6% conv.
11x162K/yr +14.8%5.5% conv.

All search terms

Top 11x16 picture frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JCJMY 11x16 Picture Frame Black for Wall Hanging Wall Mounting Horizontally or Vertically 11 x 16 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black

JCJMY$8.404.5★11,068 rev

Veleclo 11x16 Picture Frame for Wall Display 11x16 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$8.844.4★1,411 rev

QOTIB 11x16 Picture Frame Deep Brown for Wall Hanging Wood 11 x 16 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack

QOTIB$9.784.3★1,645 rev

QOTIB 11x16 Picture Frame Black for Wall Hanging Wood 11 x 16 Frame Photo Frame for Wall Horizontally or Vertically Black 1 Pack

QOTIB$7.864.5★761 rev

LaVie Home 11x16 Picture Frame for Wall Display 11x16 Black Picture Frame with HD Plexiglas 11 x 16 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$8.354.4★6,741 rev

Newest

by launch date

Veleclo 11x16 Picture Frame for Wall Display 11x16 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$9.52111 rev

4mo ago

SESEAT 11x16 Picture Frame Rustic Brown Display Pictures for Wall 1 Pack

SESEAT$7.596,275 rev

11mo ago

LUCKYLIFE 11x16 Picture Frame Natural Solid Wooden Photo Frames for Wall Display 1 Pack

LUCKYLIFE$8.63274 rev

11mo ago

HEYTUYA 11x16 Picture Frame Black for Wall Hanging 11 x 16 Frame Wall Gallery Photo Frame with Shatter Resistant Plexiglass Black

HEYTUYA$8.121,059 rev

12mo ago

Veleclo 11x16 Picture Frame for Wall Display 11x16 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 16 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$8.841,411 rev

1y ago

What buyers say about 11x16 picture frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality35%

“Decent frame - Good price”

Quality-Overall19%

“well made”

Value For Money14%

“Great product at a reasonable rate”

Ease Of Use4%

“Very simple to use”

Size-Overall4%

“Great fit and function”

Advertised Vs Actual Product3%

“Exactly as expected”

Drawing Experience2%

“Works great for one of my diamond art pictures”

Image/Picture Clarity2%

“It's clear so you can see the picture you hang in”

Fun/Entertainment Experience2%

“Everyone laughs at it”

Strength2%

“Sturdy”

What buyers complain about

Frame Quality27%

“Broken frame”

Quality-Overall16%

“Cheap cheap”

Material Quality7%

“Material is very cheap”

Adhesion/Stickiness6%

“needs better adhesive”

Value For Money5%

“I knew it was cheap when I ordered it it”

Heating4%

“Arrived falling apart- going to have to hot glue back together if that even works”

Scratch Resistance4%

“And it isnt scratchy resistant”

Defective Material/Parts4%

“Broke”

Durability3%

“easy to fall out”

Size-Overall3%

“had the odd size”

Top return reasons

Frame Quality55%

Size-Overall25%

Advertised Vs Actual Product3%

Material Quality3%

Quality-Overall3%

Value For Money2%

Defective Material/Parts2%

Color1%

Scratch Resistance1%

Functionality-Overall1%

Common questions

Is 11x16 picture frame profitable to sell on Amazon United States?: The niche generates $122K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (47/100).
How competitive is the 11x16 picture frame niche?: 15 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in 11x16 picture frame?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 3.2%.
When does demand for 11x16 picture frame peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 11x16 picture frame niche?: Listings span $7.59–$31.80; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 5,020 reviews — the moat a new listing must climb.