Skip to content

11x16 Picture Frame

a deep review moat (5,020 avg reviews) — 11x16 Picture Frame doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49

Market size 28Growth 32Conversion 77Competition 54Returns 48Price range 69Avg price 68Brand share 53Review moat 24Quality gap 43
This niche Category average · 11,240 niches

Is 11x16 Picture Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 11x16 Picture Frame is a $122K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 47/100.

11x16 Picture Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.8% over the last 90 days and 7.4% of searches end in a purchase.

$122K

revenue / yr

Units sold / yr13K
Search volume / yr+5.8%116K
Conversion rate7.4%
Avg price$14.11

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers15 · 22
Top-5 product click share53%
Open market27%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement79%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews5,020

Top 11x16 Picture Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

$0$12K$24K$37K$49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

22%

  • JCJMY31%
  • QOTIB14%
  • Veleclo14%
  • LaVie Home8%
  • SESEAT7%
  • Fxojyvo5%

11x16 Picture Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR7.4%Products24Brands15Top 5 Brands73%OOS Rate8.0%Rating4.5★Reviews5,020Avg BSR#392
3K2KBlack Friday '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top 11x16 Picture Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 11x16 picture frame49K/yr
  • 11x16 frame22K/yr
  • 11 x 16 frame15K/yr
  • 16x11 picture frame11K/yr
  • 16x11 frame5K/yr
  • 16 x 11 picture frame5K/yr
  • frame 11x163K/yr
  • picture frames 11x163K/yr
  • 11x162K/yr

What reviews say buyers love and hate about 11x16 Picture Frame

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Frame Quality35%

Decent frame - Good price

Quality-Overall19%

well made

Value For Money14%

Great product at a reasonable rate

Ease Of Use4%

Very simple to use

Size-Overall4%

Great fit and function

What buyers complain about

78% of reviews
Frame Quality27%

Broken frame

Quality-Overall16%

Cheap cheap

Material Quality7%

Material is very cheap

Adhesion/Stickiness6%

needs better adhesive

Value For Money5%

I knew it was cheap when I ordered it it

11x16 Picture Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

3.2%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
55%
2Size-Overall
25%
3Advertised Vs Actual Product
3%
4Material Quality
3%
5Quality-Overall
3%

Common 11x16 Picture Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 11x16 Picture Frame 47/100 on Amazon United States — Skip it. The niche generates $122K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +5.8% over the last 90 days.
Search demand for 11x16 Picture Frame on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.