53
11 candle
Worth a lookShows searches that convert (11.1% search→purchase), but prices mostly outside the sweet spot ($4.98–$13.78) keeps it on the watch list.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good636.12avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Market size
Okay$102K$102K/yr · 126K searches
Avg price
Bad$7.26avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.98–$13.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand