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100% linen duvet cover
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$112.21avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay$26.46–$205.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 177K searches
Review moat
Okay3,398.33avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.3%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale