38
100% cotton mattress pad
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.77avg listing price — sweet spot $15–$100
Price range
Incredible$19.30–$58.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Market size
Okay$153K$153K/yr · 77K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad124,885.8avg incumbent reviews — the moat a new listing must climb