How competitive is the 10 Inch Skillet Nonstick with Lid niche on Amazon United States?

26 brands and 49 sellers compete in 10 Inch Skillet Nonstick with Lid on Amazon United States. The top 5 10 Inch Skillet Nonstick with Lid products take 40% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in 10 Inch Skillet Nonstick with Lid?

10 Inch Skillet Nonstick with Lid buyers on Amazon United States complain most about Adhesion/Stickiness, Durability, Non-Stick Coating, the themes mined from the niche's reviews. Its return rate is 3.3%.

What does it cost to enter the 10 Inch Skillet Nonstick with Lid niche?

10 Inch Skillet Nonstick with Lid sells for $40.43 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $17.90–$141.93. The average incumbent carries 5,336 reviews — the moat a new listing must climb.

10 Inch Skillet Nonstick with Lid

10 Inch Skillet Nonstick with Lid shows a sweet-spot price point ($40.43 avg), but soft demand (-4.5% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49

This niche Category average · 11,240 niches

Is 10 Inch Skillet Nonstick with Lid profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 10 Inch Skillet Nonstick with Lid is a $241K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

10 Inch Skillet Nonstick with Lid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.5% over the last 90 days and 5.2% of searches end in a purchase.

$241K

revenue / yr

Units sold / yr5K

Search volume / yr-4.5%114K

Conversion rate5.2%

Avg price$40.43

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers26 · 49

Top-5 product click share40%

Open market24%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Top 10 Inch Skillet Nonstick with Lid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CAROTE Non Stick Frying Pan 10 Inch Classic Granite Skillet with Glass Lid

Price: $21.76
Rating: 4.7/5
Reviews: 4,714
Age: 7y ago

SENSARTE Nonstick Frying Pan Skillet with Lid 12 Inch Large Deep Frying Pan 5 Qt Non Stick Saute Pan with Cover Induction Pan Healthy Non Toxic Cooking Pan with Helper Handle PFOA PFOS Free

Price: $39.59
Rating: 4.5/5
Reviews: 7,600
Age: 4y ago

SENSARTE 8Inch Nonstick Ceramic Frying Pan with Lid PFAS/PTFE/PFOA Free

Price: $24.75
Rating: 4.4/5
Reviews: 10,118
Age: 2y ago

SENSARTE Nonstick Skillet Deep Frying Pan 10/11/12-inch Saute Pan with Lid Stay-cool Handle Healthy Stone Cookware Cooking Pan Induction Compatible (10-Inch/3.5QT)

Price: $29.87
Rating: 4.6/5
Reviews: 13,272
Age: 5y ago

CAROTE Non Stick Frying Pan 12 Inch Classic Granite Skillet with Glass Lid

Price: $26.35
Rating: 4.7/5
Reviews: 1,774
Age: 7y ago

Newest

by launch date

Yonida Nonstick Frying Pans 12 Inch Commercial Baking Pan Skillet with Lid

Price: $49.34
Rating: 4.2/5
Reviews: 246
Age: 3mo ago

FogDream 10 Inch Nonstick Frying Pan with Lid Honeycomb Hybrid Stainless Steel Skillet Tri-Ply Induction Compatible Non Toxic Frying Pan Oven Safe Dishwasher Safe Silver

Price: $26.29
Rating: 4.5/5
Reviews: 87
Age: 3mo ago

Legacy Culinaryware 10 Inch Tri-Ply Stainless Steel Hybrid Frying Pan with Lid - Ceramic Nonstick Skillet Induction & Oven Safe 600F PFAS/PFOA Free Professional Clad Cookware

Price: $51.99
Rating: 4.5/5
Reviews: 265
Age: 5mo ago

Vocvee Non Stick Frying Pans 12-inch with Lid Hybrid Frying Pans Nonstick Stainless Steel Skillets Dishwasher & Oven-Safe Stay-Cool Handle PFOA Free Cookware Compatible with All Cooktops

Price: $32.18
Rating: 4.2/5
Reviews: 251
Age: 6mo ago

Vocvee Frying Pans 10-inch with Lid Hybrid Frying Pans Stainless Steel Skillets Dishwasher & Oven-Safe Stay-Cool Handle PFOA Free Cookware Compatible with All Cooktops

Price: $32.08
Rating: 3.4/5
Reviews: 64
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

Top-5 brand share

76%

Top 20: 96%

Top-5 click share

40%

Top 20: 78%

Open market

22%

CAROTE32%
SENSARTE27%
T-Fal9%
Vocvee5%
Blue Diamond3%
Tramontina3%

10 Inch Skillet Nonstick with Lid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume114KCVR5.2%Products45Brands26Top 5 Brands76%OOS Rate3.9%Rating4.5★Reviews5,336Avg BSR#101

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top 10 Inch Skillet Nonstick with Lid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

10 inch frying pan with lid22K/yr +5.3%3.4% conv.
10 inch skillet with lid17K/yr -3.5%3.9% conv.
12 skillet nonstick with lid8K/yr +10.5%4.1% conv.
12 non stick frying pan with lid8K/yr -21.0%3.6% conv.
12 skillet with lid9K/yr -4.5%2.6% conv.
12 inch nonstick frying pan with lid10K/yr -26.5%3.0% conv.
12 frying pan with lid7K/yr +20.4%3.2% conv.
non stick frying pans 14 inch5K/yr +21.8%2.3% conv.
skillet sets7K/yr -0.2%0.1% conv.
10 inch pan with lid5K/yr +5.3%3.3% conv.

What reviews say buyers love and hate about 10 Inch Skillet Nonstick with Lid

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Quality-Overall14%

“The build quality is excellent”

Ease Of Cleaning12%

“Cleans up nicely”

Cooking Experience11%

“Cooks great”

Non-Stick Coating8%

“completely non stick”

Frying Quality7%

“Perfect frying pan”

What buyers complain about

58% of reviews

Adhesion/Stickiness16%

“Everything sticks”

Durability8%

“Did not last”

Non-Stick Coating6%

“the coating is already starting to flake off”

Cooking Experience5%

“Does not cook even”

Quality-Overall5%

“low quality because the price point was so low”

10 Inch Skillet Nonstick with Lid return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

57%

2Advertised Vs Actual Product

3Adhesion/Stickiness

4Weight Heavy

5Value For Money

Common 10 Inch Skillet Nonstick with Lid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 10 Inch Skillet Nonstick with Lid 51/100 on Amazon United States — Worth a look. The niche generates $241K/yr across 45 tracked products. 10 of 13 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.