56
10 candle
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good913.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay$204K$204K/yr · 272K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.20avg listing price — sweet spot $15–$100
Price range
Bad$3.94–$13.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand