How competitive is the 1 Liter Jar niche on Amazon United States?

16 brands and 78 sellers compete in 1 Liter Jar on Amazon United States. The top 5 1 Liter Jar products take 30% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in 1 Liter Jar?

1 Liter Jar buyers on Amazon United States complain most about Durability, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 2.2%.

What does it cost to enter the 1 Liter Jar niche?

1 Liter Jar sells for $23.44 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $10.03–$59.18. The average incumbent carries 2,331 reviews — the moat a new listing must climb.

1 Liter Jar

a small market ($47K/yr) — 1 Liter Jar doesn't clear our bar today.

Flapen Score

Skip it

Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49

This niche Category average · 11,240 niches

Is 1 Liter Jar profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 1 Liter Jar is a $47K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.

1 Liter Jar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.7% over the last 90 days and 2.2% of searches end in a purchase.

$47K

revenue / yr

Units sold / yr3K

Search volume / yr+0.7%89K

Conversion rate2.2%

Avg price$23.44

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers16 · 78

Top-5 product click share30%

Open market10%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 53 products

Top 1 Liter Jar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kilner Round Clip Top Jar 2.Ltr/68 Ounce

Price: $19.67
Rating: 4.7/5
Reviews: 8,737
Age: 14y ago

Kilner Round Swing Top Glass Jar | 1L

Price: $16.50
Rating: 4.6/5
Reviews: 4,866
Age: 14y ago

Kilner Vintage Glass Butter Churn; Delicious Homemade Butter in as Little as Ten Minutes; Large 34-Fluid Ounce Capacity Butter Churner 1 EA

Price: $43.81
Rating: 4.3/5
Reviews: 6,982
Age: 11y ago

Kilner Round Swing Top Glass Jar | 17 oz

Price: $15.65
Rating: 4.6/5
Reviews: 2,541
Age: 14y ago

Kilner Strawberry Fruit Jar 6-Pieces Multicolor

Price: $30.51
Rating: 4.4/5
Reviews: 18
Age: 3y ago

Newest

by launch date

Kilner Glass Butter Crock | 200ml Glass Butter Holder Butter Bowl with Water-Seal Lid Classic French Style Keeps Butter Fresh & Spreadable at Room Temperature

Price: $26.16
Rating: 4.7/5
Reviews: 88
Age: 10mo ago

Kilner Cheese Store Airtight Cheese Storage Removable Silicone Seal for Breathable Storage Ceramic Serving Base Dishwasher Safe Glass Lid 8.5cm x

Price: $30.82
Rating: 4.2/5
Reviews: 159
Age: 1y ago

Kilner Herb Keeper Set | Keep Herbs Fresh for Up to 3 Weeks | 1L Wide Mouth Jar with Stainless Steel Lid & Silicone Lifter | Easy-to-Use for Home-Grown or Store-Bought Herbs | Recipe Booklet Included

Price: $24.36
Rating: 4.1/5
Reviews: 82
Age: 1y ago

Spreccio Mason Jar Pitcher 64 oz (2 quart) Glass Pitcher with Lid

Price: $22.14
Rating: 4.7/5
Reviews: 2,684
Age: 1y ago

Kilner Square Clip Top Jar | 3L

Price: $26.48
Rating: 4.5/5
Reviews: 311
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

30%

Top 20: 70%

Open market

Kilner80%
Le Parfait5%
Anwoi2%
Ball2%
WECK2%
Spreccio2%
Open — no brand owns it (10 brands, 8%)

1 Liter Jar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR2.2%Products53Brands16Top 5 Brands90%OOS Rate0.1%Rating4.6★Reviews2,331Avg BSR#1,654

No pronounced peak months · busiest ÷ quietest = 1.4×

Top 1 Liter Jar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kilner glass jars33K/yr +3.3%1.6% conv.
kilner22K/yr -4.3%1.0% conv.
kilner jars18K/yr +7.7%1.0% conv.
kilner jar6K/yr -22.1%1.7% conv.
1 liter jar4K/yr +3.7%2.5% conv.
1 liter mason jar4K/yr -10.0%3.8% conv.
1 liter glass jar with lid3K/yr +50.1%2.8% conv.

What reviews say buyers love and hate about 1 Liter Jar

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall21%

“Best quality”

Size-Overall13%

“love the size”

Advertised Vs Actual Product10%

“Gets the job done”

Strength7%

“The containers are nice and sturdy,”

Ease Of Cleaning6%

“It's easy to wash”

What buyers complain about

62% of reviews

Durability16%

“Don't Last”

Size-Overall10%

“It's huge”

Value For Money8%

“Too expensive”

Quality-Overall8%

“Very disappointed with quality control”

Leak-Proof6%

“Leaking”

1 Liter Jar return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

70%

2Value For Money

3Advertised Vs Actual Product

4Functionality-Overall

5Leak-Proof

Common 1 Liter Jar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 1 Liter Jar 45/100 on Amazon United States — Skip it. The niche generates $47K/yr across 53 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +0.7% over the last 90 days.