38
1/2 birthday cake topper
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Review moat
Great346.63avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.87avg listing price — sweet spot $15–$100
Price range
Bad$3.79–$17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$65K$65K/yr · 115K searches
Signals Low Review Barrier