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wool detergent
Skip itSoft demand (-40.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.10avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Good$5.03–$28.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$252K$252K/yr · 186K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,434.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-40.0%90-day search growth — must beat 0% to launch