wicked lube
Worth a lookShows low returns (0.0%), but a small market ($80K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great$9.76–$43.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.72avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,766.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$80K$80K/yr · 74K searches
According to Flapen's Amazon United States niche tracking, wicked lube is a $80K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
wicked lube market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $84K–$100K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #306
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 97 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
64
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
11%
- Wicked Sensual Care47%
- BIRDSTYLER18%
- DESU10%
- 24 KARAT6%
- Avila4%
- WICKED4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top wicked lube search terms
- wicked lube33K/yr
- wicked sensual care22K/yr
- wicked lubrification12K/yr
- wicked lubricant4K/yr
- wicked sensational care3K/yr
Top wicked lube products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wicked Jelle Water-Based Anal Lubricant 8oz - Personal Gel Lube
Wicked Sensual Care$17.144.4★40 rev
Echinacea Aqua Fragrance Free Water Based Personal Lubricant 120ml
BIRDSTYLER$13.674.6★144 rev
Wicked Aqua Water Based 16 Fl OZ
Wicked Sensual Care$43.244.5★27 rev
Desu Aqua Fragrance Free Water Based Personal Lubricant 120ml
DESU$14.124.6★11 rev
Wicked Sensual Care Wicked Crme Masturbation Cream for Men 4 Ounce Black
Wicked Sensual Care$13.504.2★785 rev
Newest
by launch date
ASK GRANDPA GOURMET COFFEES - Hybrid Based 4 Oz Lubricant
WICKED$16.2564 rev
Wicked Aqua Water Based 16 Fl OZ
Wicked Sensual Care$43.2427 rev
Jelle Plus 8oz
Wicked Sensual Care$19.555 rev
Wicked Aqua Blueberry Muffin Flavored Water Based 4 Oz
ASK GRANDPA GOURMET COFFEES$14.4927 rev
Wicked Sage+Sea Salt Massage Cream 4oz
Wicked Sensual Care$14.953 rev
Trending
90-day click momentumDesu Aqua Fragrance Free Water Based Personal Lubricant 120ml
DESU$14.124.6★
Wicked Aqua Water Based 16 Fl OZ
Wicked Sensual Care$43.244.5★
Wicked Jelle Water-Based Anal Lubricant 8oz - Personal Gel Lube
Wicked Sensual Care$17.144.4★
Jelle Plus 8oz
Wicked Sensual Care$19.552.7★
Wicked Sensual Care Wicked Crme Masturbation Cream for Men 4 Ounce Black
Wicked Sensual Care$13.504.2★
What buyers say about wicked lube
What buyers praise and complain about, mined from review topics.What buyers love
“One of the best lubricants we have used”
“Excellent product”
“Great feel and long lasting,”
“Great price for how little you need”
“Works well”
“Silky, Smooth, Fabulous”
“Works as advertised”
“Delicious coffee”
“No weird smell, no burning, no sugary residue, and no mystery chemistry experiment ingredients”
“Its actually impressive how sticky / tacky it gets”
What buyers complain about
“Dries almost instantly”
“This last one was so thick after a few uses it blew out the back of the tube”
“Not really sticking”
“if the new formula of KY Warming Liquid isn't doing it for you”
“this is absolutely the worst lube Ive used”
“Does not all fit in there”
“with redness, swelling, and severe burning”
“The bottle leaks all over the place”
“Too expensive”
“Didnt work for us in bed”
Top return reasons
Common questions
- Is wicked lube profitable to sell on Amazon United States?
- The niche generates $80K/yr across 16 tracked products. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the wicked lube niche?
- 11 brands and 64 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in wicked lube?
- Top complaints mined from reviews: Moist/Dry, Thickness, Adhesion/Stickiness. The return rate is 0.0%.
- When does demand for wicked lube peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the wicked lube niche?
- Listings span $9.76–$43.24; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 2,767 reviews — the moat a new listing must climb.