vibrating but plug
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$23.99avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$6.76–$108.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Review moat
Great496.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 123K searches
According to Flapen's Amazon United States niche tracking, vibrating but plug is a $75K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
vibrating but plug market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $96K–$120K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 6.9%
- Avg brand age
- 29 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
120
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
38%
Top 20: 78%
Open market
51%
- Yolodit15%
- oreyurt8%
- WILD VIXEN8%
- ITMT-GLD6%
- MoonSoil6%
- INTIMIXING5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.1×
Top vibrating but plug search terms
- small vibrating butt plug50K/yr
- large vibrating butt plug28K/yr
- remote control butt plug23K/yr
- vibrating butt plug small16K/yr
- vibrating butt plug for women7K/yr
Top vibrating but plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anal Plug Vibrating Butt Plug Adult Sex Toys 3PCS Silicone Anal Plugs Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men Anal Toys Adult Sex Toy & Games Prostate Massager
Yolodit$14.274.6★1,499 rev
Beginner Friendly Vibrating Anal Plug with Remote Control and 12 Vibration Settings
WILD VIXEN$14.923.6★107 rev
oreyurt Anal Plug Sex Toys Vibrator Silicone Butt Plugs Training Kit with Remote Control 10 Vibration Modes Prostate Massager for Adults Black
oreyurt$12.904.0★2,533 rev
Small Electric Anal Vibrating Butt Plug Anal Sex Toy with 10 Modes Vibration App/Remote/Button Control/Mini Size/Wearable/Ultralight
ITMT-GLD$18.232.7★52 rev
Anal Plug Vibrator Sex Toy 3PCS Butt Plugs Anal Toys with Enlarged Base Training Kit with Remote Control 10 Vibration for Beginners Advanced Anal Sex Toys for Men Women Couples
MoonSoil$22.364.0★117 rev
Newest
by launch date
Vibrating Butt Plug Large ButtPlug - 6.7 Vibrating Anal Plug Prostate Massage Anal Vibrator Dilator for Training & Stretching Realistic Prostate Dildo with Safe T-Base Adult Sex Toys for Men Women
AMPLPUMP$28.1912 rev
7.3 Vibrating Butt Plug Prostate Massager Large Butt Plug XL Anal Vibrator with 10 Modes Huge Anal Plug Fantasy Knot Dildo Anal Trainer Toys with Suction Cup Silicone Adult Sex Toys for Men Women
Catkoco$30.5413 rev
4PCS Butt Plug Set-Beginners First Silicone Anal Plugs Multiple Stimulation Enhanced Experience Direct Access to The Prostate Butt Sex Toy for Men & Women LongTime Wear
Rumpo$10.1968 rev
Vibrating Butt Plug Anal Sex Toys Anal Vibrator Dildo with Remote Control Prostate Massager Anal Toys for Men with 10 Vibration Modes Anal Plug Adult Toys for Women Couples
Xsinkom$22.1620 rev
Vibrating Butt Plug Anal Toys Prostate Massager with 10 Vibrating & Rotating Modes Beginner-Friendly Anal Plug Sex Toys for Men & Women 2 Motors Anal Dildo & G-Spot Vibrator Anal Beads Adult Toys
DORRTYOU$20.57165 rev
Trending
90-day click momentumVibrating Butt Plug Large ButtPlug - 6.7 Vibrating Anal Plug Prostate Massage Anal Vibrator Dilator for Training & Stretching Realistic Prostate Dildo with Safe T-Base Adult Sex Toys for Men Women
AMPLPUMP$28.195.0★
4PCS Butt Plug Set-Beginners First Silicone Anal Plugs Multiple Stimulation Enhanced Experience Direct Access to The Prostate Butt Sex Toy for Men & Women LongTime Wear
Rumpo$10.194.6★
7.3 Vibrating Butt Plug Prostate Massager Large Butt Plug XL Anal Vibrator with 10 Modes Huge Anal Plug Fantasy Knot Dildo Anal Trainer Toys with Suction Cup Silicone Adult Sex Toys for Men Women
Catkoco$30.544.5★
Anal Plug Sex Toys Vibrator3Pcs Silicone Butt Plugs Training Kit with Remote Control 10 Vibration Modes Prostate Massager for Adults Pink
oreyurt$15.094.0★
3PCS Anal Training Kit Adult Sex Toys Silicone Vibrating Butt Plug with 10 Vibration APP Remote Control Dildo Vibrator Butt Plug Set for Beginners Advanced Users for Men Women S&M WhipsPink
Yolodit$14.784.8★
What buyers say about vibrating but plug
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality and exactly as described”
“High vibration”
“fits so very snug”
“easy to put in”
“Fair price”
“Feels really good”
“Exactly as advertised”
“Gives great pleasure”
“Battery life is awesome”
“quick clean up”
What buyers complain about
“It's small”
“Won't charge”
“Broke after one use”
“doesn't turn on”
“Can't turn of vibration”
“Bad quality”
“battery doesn't last long”
“Bit difficult to use at first”
“Not as advertised”
“Uncomfortable”
Top return reasons
Common questions
- Is vibrating but plug profitable to sell on Amazon United States?
- The niche generates $75K/yr across 47 tracked products. 5 of 17 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the vibrating but plug niche?
- 34 brands and 120 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in vibrating but plug?
- Top complaints mined from reviews: Size-Overall, Charging, Durability. The return rate is 0.1%.
- When does demand for vibrating but plug peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the vibrating but plug niche?
- Listings span $6.76–$108.85; the average listing price is $23.99 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.