51
travel bottle soap
Worth a lookShows low returns (0.2%), but a deep review moat (30,399 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Great$3.04–$61.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.49avg listing price — sweet spot $15–$100
Market size
Good$316K$316K/yr · 244K searches
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad30,399.07avg incumbent reviews — the moat a new listing must climb