82
tick repellent for humans
Launch itA $2.5M/yr market growing +838.1% this quarter with returns at 0.6% — clears our launch bar.
Growth
Incredible+838.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.2M searches
Avg price
Great$21.81avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great$3.98–$76.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,339avg incumbent reviews — the moat a new listing must climb