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tampons
Launch itA $66.1M/yr market growing +23.2% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$66.1M$66.1M/yr · 24.8M searches
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Price range
Good$4.64–$29.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad11,333.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality