swiss navy silicone 16oz
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$44.39avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 306K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.00–$220.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Review moat
Bad11,971.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, swiss navy silicone 16oz is a $1.2M/yr Amazon United States market (306K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
swiss navy silicone 16oz market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #297
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 14.2%
- Avg brand age
- 110 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
35
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- SWISS NAVY70%
- MD Science Labs15%
- MD Science10%
- M.D. Science Lab3%
- Wet2%
- Uberlube1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +1.6% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 2.9×
Top swiss navy silicone 16oz search terms
- swiss navy71K/yr
- swiss navy silicone31K/yr
- swiss navy water base lubrification44K/yr
- swiss navy lube27K/yr
- swiss navy silicone lubrification6K/yr
- swiss navy silicone 32oz refill7K/yr
- swiss navy silicone gallon5K/yr
- swiss navy silicone base61K/yr
- swiss navy water based10K/yr
- swiss navy silicone lube6K/yr
Top swiss navy silicone 16oz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MD Science Labs Swiss Navy Silicone Personal Lubricant 8 Fl Oz
MD Science Labs$33.384.8★96 rev
Swiss Navy Premium Water-Based Lubricant - 16 oz
SWISS NAVY$30.514.5★5,472 rev
Swiss Navy Premium Water-Based Lubricant - 2 oz
SWISS NAVY$9.004.5★5,472 rev
Swiss Navy lube Silicone - 2 oz
MD Science$17.694.7★90 rev
Swiss Navy Premium Water-Based Lubricant - 6 oz
SWISS NAVY$10.264.5★5,472 rev
Newest
by launch date
Swiss Navy Premium Silicone Based Lubricant - 24 oz
SWISS NAVY$63.7814,470 rev
Swiss Navy Premium Silicone Based Lubricant - 12 oz
SWISS NAVY$35.4514,470 rev
Swiss Navy Premium Water-Based Lubricant - 12 oz
SWISS NAVY$20.505,472 rev
Swiss Navy Premium Silicone Based Lubricant - 128 oz
SWISS NAVY$220.3314,470 rev
Swiss Navy Premium Water-Based Lubricant - 6 oz
SWISS NAVY$10.265,472 rev
Trending
90-day click momentum
Swiss Navy Premium Silicone Based Lubricant - 32 oz
SWISS NAVY$107.174.6★
Swiss Navy Premium Water-Based Lubricant - 16 oz
SWISS NAVY$30.514.5★
Swiss Navy Premium Silicone Based Lubricant - 24 oz
SWISS NAVY$63.784.6★
Swiss Navy Premium Silicone Based Lubricant - 8 oz
SWISS NAVY$37.994.6★
Swiss Navy Premium Water-Based Lubricant - 12 oz
SWISS NAVY$20.504.5★
What buyers say about swiss navy silicone 16oz
What buyers praise and complain about, mined from review topics.What buyers love
“High quality lubricant”
“Its a good consistent”
“Long lasting and effective”
“As advertised”
“Cost-effective”
“Effective”
“The silicone formula feels silky”
“Wipes away cleanly”
“easy to use”
“doesnt dry out quickly”
What buyers complain about
“Leaky bottle”
“this is absolutely the worst lube Ive used”
“Very disappointing waste of money”
“It irritates skin”
“This product is so sticky”
“Small bottle”
“its stays real slippery”
“It's very wet”
“I worry it could still break”
“Poor quality control”
Top return reasons
Common questions
- Is swiss navy silicone 16oz profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 18 tracked products. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the swiss navy silicone 16oz niche?
- 6 brands and 35 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in swiss navy silicone 16oz?
- Top complaints mined from reviews: Leak-Proof, Lubrication, Value For Money. The return rate is 0.0%.
- When does demand for swiss navy silicone 16oz peak?
- Demand peaks in Feb–Jun; the busiest month runs 2.9× the quietest.
- What does it cost to enter the swiss navy silicone 16oz niche?
- Listings span $9.00–$220.33; the average listing price is $44.39 (sweet spot $15–$100). The average incumbent carries 11,972 reviews — the moat a new listing must climb.