stud 100
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible$16.28–$27.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.87avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$185K$185K/yr · 183K searches
Review moat
Bad7,251.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stud 100 is a $185K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
stud 100 market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $175K–$219K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 0%
- Out of stock
- 1.0%
- Avg brand age
- 61 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- STUD 10064%
- Promescent18%
- K-Y10%
- JO4%
- Screaming O4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top stud 100 search terms
- stud 100 for men106K/yr
- stud 10060K/yr
- stud 100 spray7K/yr
- stud1006K/yr
- stud100 for men4K/yr
Top stud 100 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stud 100 Desensitizing Spray for Men
STUD 100$16.284.4★57 rev
Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him 2.6 ml
Promescent$23.653.9★16,491 rev
K-Y Duration Spray for Men Male Genital Desensitizer Numbing Spray to Last Longer 0.16 Fl Oz 36 Sprays Made with Lidocaine to Help Men Last Longer in Bed
K-Y$19.674.1★19,020 rev
JO Prolonger Delay Spray Maximum Strength 10% Lidocaine Spray for Men Fast-Acting Climax Control 2 fl oz
JO$27.323.4★158 rev
Dynamo Delay Desensitizing Spray for Men to Help You Last Longer in Bed - Reduces Oversensitivity Prolong Climax for Him Metered Dose 0.75 Fl Oz (2 Pack)
Screaming O$22.414.3★530 rev
Newest
by launch dateDynamo Delay Desensitizing Spray for Men to Help You Last Longer in Bed - Reduces Oversensitivity Prolong Climax for Him Metered Dose 0.75 Fl Oz (2 Pack)
Screaming O$22.41530 rev
Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him 2.6 ml
Promescent$23.6516,491 rev
JO Prolonger Delay Spray Maximum Strength 10% Lidocaine Spray for Men Fast-Acting Climax Control 2 fl oz
JO$27.32158 rev
K-Y Duration Spray for Men Male Genital Desensitizer Numbing Spray to Last Longer 0.16 Fl Oz 36 Sprays Made with Lidocaine to Help Men Last Longer in Bed
K-Y$19.6719,020 rev
Stud 100 Desensitizing Spray for Men
STUD 100$16.2857 rev
Trending
90-day click momentumStud 100 Desensitizing Spray for Men
STUD 100$16.284.4★
Dynamo Delay Desensitizing Spray for Men to Help You Last Longer in Bed - Reduces Oversensitivity Prolong Climax for Him Metered Dose 0.75 Fl Oz (2 Pack)
Screaming O$22.414.3★
JO Prolonger Delay Spray Maximum Strength 10% Lidocaine Spray for Men Fast-Acting Climax Control 2 fl oz
JO$27.323.4★
K-Y Duration Spray for Men Male Genital Desensitizer Numbing Spray to Last Longer 0.16 Fl Oz 36 Sprays Made with Lidocaine to Help Men Last Longer in Bed
K-Y$19.674.1★
Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him 2.6 ml
Promescent$23.653.9★
What buyers say about stud 100
What buyers praise and complain about, mined from review topics.What buyers love
“Works well”
“Great product”
“Just as advertised”
“Extends enjoyment and greatly enhances pleasure for the both of us”
“I love this spray”
“Easy to Use”
“Good price”
“it didn't take too long”
“Effective”
“It did nothing on me it just worked like any other lubricant”
What buyers complain about
“Not effective”
“Strong Chemical Smell”
“Junk”
“Not strong enough”
“Too expensive”
“It would be nicer if the container size were a bit larger”
“The product doesn't work as advertising”
“a lot got wasted”
“Or doesnt last long enough”
“Do not buy worst experience in my life I felt nothing at all it makes it to numb even with one spray”
Top return reasons
Common questions
- Is stud 100 profitable to sell on Amazon United States?
- The niche generates $185K/yr across 5 tracked products. 90-day search growth is -20.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the stud 100 niche?
- 5 brands and 24 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stud 100?
- Top complaints mined from reviews: Functionality-Overall, Smell, Quality-Overall. The return rate is 0.1%.
- When does demand for stud 100 peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the stud 100 niche?
- Listings span $16.28–$27.32; the average listing price is $21.87 (sweet spot $15–$100). The average incumbent carries 7,251 reviews — the moat a new listing must climb.