sex toys - catheters & sounds
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great168.47avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.41avg listing price — sweet spot $15–$100
Price range
Great$7.99–$40.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$131K$131K/yr · 814K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sex toys - catheters & sounds is a $131K/yr Amazon United States market (814K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
sex toys - catheters & sounds market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $164K–$205K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 2%
- Out of stock
- 8.0%
- Avg brand age
- 44 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
83
Top-5 brand share
42%
Top 20: 85%
Top-5 click share
33%
Top 20: 73%
Open market
51%
- FST12%
- Ansunooxx11%
- Tabuy7%
- ROEZOO7%
- Yuanzmo6%
- Boefous6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sex toys - catheters & sounds search terms
- penis plug155K/yr
- sex toys - catheters & sounds117K/yr
- urethral plug52K/yr
- urethra sound50K/yr
- urethra toys32K/yr
- sounding toys42K/yr
- penis plugs42K/yr
- sounding rods urethra48K/yr
- urethra plug33K/yr
- urethra sound hollow42K/yr
Top sex toys - catheters & sounds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Octopus Tentacle Sounding Rods Urethra Vibrator Male Sex Toy Ansunooxx Prostate Massager Silicone Penis Plug with 10 Vibration Modes Vibrating Urethral Sounds Penis Vibrator for Beginner & BDSM Play
Ansunooxx$22.293.9★59 rev
Penis Vibrator & 6 PCS Urethral Sounds Male Sex Toys Set Male Msturbator with 10 Vibrations Penis Plug Cock Dilators Penis Stimulator Adult Sex Toy Catheters & Sounds Adult Sex Toys & Games
Yuanzmo$15.474.1★19 rev
Sounding Rods Urethra Vibrator Sex Toys for Men Vibrating Urethral Sound Anal Beads Male Vibrator Penis Plug Stretcher Testicle Prostate Toy Flexible Silicone Cock Dilator for Beginner & BDSM Play
Boefous$22.113.0★59 rev
SURGICAL ONLINE 8 Hegar Medical Dilator Sounds Set 7.5inch Double Ended Instrument (Double Ended)
SURGICAL ONLINE$19.934.4★3,019 rev
FST Urethral Dilators Training Set Catheter Sounds Penis Plug for Men Urethral Stimulation Masturbation (7 Pieces)
FST$20.113.6★47 rev
Newest
by launch dateOctopus Tentacle Sounding Rods Urethra Vibrator Male Sex Toy Ansunooxx Prostate Massager Silicone Penis Plug with 10 Vibration Modes Vibrating Urethral Sounds Penis Vibrator for Beginner & BDSM Play
Ansunooxx$22.2959 rev
6 PCS Silicone Urethra Sound Penis Plug for Man Urinary Dilator Male Urethra Masturbation Rod Urethral Training Kit for Beginner Adult Sex Toy catheters & Sounds for Men
HEFULEIE$10.9215 rev
Sounding Rods Urethra Vibrator Sex Toys for Men Vibrating Urethral Sound Anal Beads Male Vibrator Penis Plug Stretcher Testicle Prostate Toy Flexible Silicone Cock Dilator for Beginner & BDSM Play
Boefous$22.1159 rev
Vimlim Male Sex Toy Penis Vibrator - Male Masturbator Adult Toys with 6 PCS Penis Plug Urethral Sound Dilators 10 Vibration Male Stroker Penis Trainer Vibrators Glans Stimulator Adult Sex Toys
Vimlim$22.2534 rev
5-Piece Urethra Sound Penis Plug Toy Dual-Shaped Design Sex Toy Catheter & Probe -Male Silicone Dilators Catheters & Sounds Set Penis Plug Urethral Training Waterproof Soft Silicone Construction
AKSKSHULIN$15.062 rev
Trending
90-day click momentumOctopus Tentacle Sounding Rods Urethra Vibrator Male Sex Toy Ansunooxx Prostate Massager Silicone Penis Plug with 10 Vibration Modes Vibrating Urethral Sounds Penis Vibrator for Beginner & BDSM Play
Ansunooxx$22.293.9★
6 PCS Silicone Urethra Sound Penis Plug for Man Urinary Dilator Male Urethra Masturbation Rod Urethral Training Kit for Beginner Adult Sex Toy catheters & Sounds for Men
HEFULEIE$10.924.2★
Vimlim Male Sex Toy Penis Vibrator - Male Masturbator Adult Toys with 6 PCS Penis Plug Urethral Sound Dilators 10 Vibration Male Stroker Penis Trainer Vibrators Glans Stimulator Adult Sex Toys
Vimlim$22.254.2★
5-Piece Urethra Sound Penis Plug Toy Dual-Shaped Design Sex Toy Catheter & Probe -Male Silicone Dilators Catheters & Sounds Set Penis Plug Urethral Training Waterproof Soft Silicone Construction
AKSKSHULIN$15.065.0★
Penis Vibrator Vibrating Urethra Sound: Silicone Penis Plug Sounding Rod with 9 Vibration Sex Toys - Catheters & Sounds Prostate Stimulator with Led Urethral Vibrator BDSM Sex Toys for Men
ROEZOO$18.844.2★
What buyers say about sex toys - catheters & sounds
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality feels solid right out of the box”
“Powerful vibration modes”
“also easy to control”
“gives amazing pleasure”
“PERFECT FIT”
“Definitely worth the price”
“are easy to wash”
“Nice & smooth”
“Works as advertised”
“It's quite comfortable”
What buyers complain about
“Too small”
“Defective/poor quality”
“Weak vibrations”
“the charge on it kept getting slower”
“a little painful going in”
“doesn't turn on”
“Bit difficult to use at first”
“Material is not smooth”
“cleaning is just TERRIBLE”
“Overpriced”
Top return reasons
Common questions
- Is sex toys - catheters & sounds profitable to sell on Amazon United States?
- The niche generates $131K/yr across 49 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (62/100).
- How competitive is the sex toys - catheters & sounds niche?
- 35 brands and 83 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in sex toys - catheters & sounds?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Vibration/Speed Control. The return rate is 0.3%.
- When does demand for sex toys - catheters & sounds peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sex toys - catheters & sounds niche?
- Listings span $7.99–$40.94; the average listing price is $16.41 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.