sex dice
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great162.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.02–$22.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$168K$168K/yr · 364K searches
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sex dice is a $168K/yr Amazon United States market (364K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
sex dice market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $152K–$202K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 12.3%
- Avg brand age
- 35 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
18
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
21%
- Lalamingo26%
- Generic18%
- Xithas16%
- Wood Enchantments7%
- Pretty Inappropriate6%
- Yoikun6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.6×
Top sex dice search terms
- sex dice323K/yr
- sex position dice20K/yr
- dados sexuales10K/yr
- sex dice game11K/yr
Top sex dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
7 Piece Sexy Dice Game for Couples Fun Sex Die & Date Night Dice with Positions Actions & Body Parts Naughty Adult Intimate Gifts for Him & Her Sexual Couples Dice for Romantic Foreplay Fun
Generic$9.294.4★100 rev
Sex Dice Sex Toys Game Positon Dice Adult Dice Game for Date Night Positions Game Couples Sex Toys Positon for Date Night Boyfriend Girlfriend Games Romantic Valentines & Anniversary Sex Toy(5 Pcs)
Lalamingo$5.924.5★108 rev
Positions Sex Game Sex Dice Couples Sex Toys Glow in the Dark Positon Dice for Date Night Sex Games Romantic Anniversary & Valentines Gifts Adult Couple Games 8 Dices for Adults Sex Games for Couples
Xithas$8.444.5★306 rev
Date Night Dice Sex Game Love Set - 6 Sex Positions Dice Decision Coin Board & Carry Bag - Adult Sex Toys & Games for Couples Bachelorette Party Favors Bridal Shower Gifts Couples Gift for Him Her
Wood Enchantments$15.604.7★548 rev
Sex Dice (Three Dice)
Pretty Inappropriate$10.074.4★38 rev
Newest
by launch date
Couples Sex Dice Sex Game Adult Sex Games Dice with Positions Body Parts Actions & Locations Glow in The Dark Naughty Dice Sex Toys for Date Night Romantic Bedroom Game Gift Sex Cards for Couple
UCNFSH$5.026 rev
Sex Dice Games for Couples Adults Sex Position Dice - 5 Year Anniversary Wood Gift for Him Her 5th Anniversary Wedding Gifts for Husband Wife 18 Sided Wooden Dices for Birthday Weeding Anniversarys
JEWGLO$10.6139 rev
Date Night Sex Game Dice 6 PCS Position Decision Dice for Romantic Ideas Naughty Valentines Day Gifts for Boyfriend Girlfriend Husband or Wife Funny Acrylic Sex Dice (Black 4PCS & Red 2 PCS)
Lalamingo$9.5817 rev
Sex Dice Game for Couples - Premium Deluxe Set of 5 Dice with Box - for Adult Sex Games - Premium Box Included with Instructions
Do Me$13.5648 rev
Sex Dice Sex Game Positon Dice Adult Game for Date Night Positions Game Couples Sex Toys Positon for Date Night Sex Games Naughty Valentines & Romantic (Glow Set)
Lalamingo$7.9981 rev
Trending
90-day click momentumSex Dice Games for Couples Adults Sex Position Dice - 5 Year Anniversary Wood Gift for Him Her 5th Anniversary Wedding Gifts for Husband Wife 18 Sided Wooden Dices for Birthday Weeding Anniversarys
JEWGLO$10.614.7★
Couples Sex Dice Sex Game Adult Sex Games Dice with Positions Body Parts Actions & Locations Glow in The Dark Naughty Dice Sex Toys for Date Night Romantic Bedroom Game Gift Sex Cards for Couple
UCNFSH$5.025.0★
Sex Dice Sex Game Positon Dice Adult Game for Date Night Positions Game Couples Sex Toys Positon for Date Night Sex Games Naughty Valentines & Romantic (Glow Set)
Lalamingo$7.994.7★
Erotic Positions Sex Dice Sex Game Naughty Date Night Dice Adult Sex Toys for Couples with 12 Positions for Foreplay & Sexual Pleasure Fun Couples Games Bedroom Sex Toy Gifts
Xithas$6.174.3★
Date Night Sex Game Dice 6 PCS Position Decision Dice for Romantic Ideas Naughty Valentines Day Gifts for Boyfriend Girlfriend Husband or Wife Funny Acrylic Sex Dice (Black 4PCS & Red 2 PCS)
Lalamingo$9.584.9★
What buyers say about sex dice
What buyers praise and complain about, mined from review topics.What buyers love
“Fun and Easy to Use”
“Great quality”
“Definitely a giftable item”
“It comes in handy when you are in the mood”
“is available at an affordable price”
“It includes clear instructions”
“it glows bright”
“Takes the stress off”
“Add a bit of playful chance to your intimate life with this deluxe set of five sex dice”
“The size was nice”
What buyers complain about
“Quite a small box”
“The quality is very poor”
“Title is misleading as it is just a plain deck of cards”
“Lacks instructions”
“Very uncreative or impossible positions it was lame”
“oh, screening black in on gloss red faces, is nearly impossible to read and so much glare”
“My only real complaint is the price”
“ignores female pleasure all together”
“doesn't feel very durable”
“Mine doesn't glow at all”
Top return reasons
Common questions
- Is sex dice profitable to sell on Amazon United States?
- The niche generates $168K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the sex dice niche?
- 14 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in sex dice?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for sex dice peak?
- Demand peaks in Feb–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the sex dice niche?
- Listings span $5.02–$22.53; the average listing price is $10.11 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.