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protein powder
Launch itA $86.0M/yr market growing +8.2% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$86.0M$86.0M/yr · 44.8M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$44.54avg listing price — sweet spot $15–$100
Price range
Incredible$16.37–$95.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Review moat
Bad17,647.62avg incumbent reviews — the moat a new listing must climb