penis
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$20.88avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great$6.57–$70.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,324.58avg incumbent reviews — the moat a new listing must climb
Market size
Okay$201K$201K/yr · 1.3M searches
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, penis is a $201K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
penis market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $209K–$261K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 2.3%
- Avg brand age
- 40 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
185
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
47%
Top 20: 89%
Open market
46%
- KSTERT18%
- YAYIKZ10%
- kingdemer8%
- HOOMEWO6%
- Adorime6%
- Acvioo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.4×
Top penis search terms
- penis931K/yr
- pene260K/yr
- peni29K/yr
- sex dick18K/yr
- sex toy dick17K/yr
- dick sex toy12K/yr
- sex toys dick10K/yr
- dick sex7K/yr
Top penis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kstert Realistic Dildo 7.8 Liquid Silicone Toy with Strong Suction Cup Lifelike Veiny Texture & Resilient Firmness Hands-Free G Spot Focused Design for Women & Beginners
KSTERT$14.834.3★4,252 rev
Vibrator Sex Toys Thrusting Dildo Realistic Safety Silicone G Spot Dildo with 10 Thrusting & 10 Vibrating Mode for Vagina Anal Sex Stimulation Soft Penis Vibrators Adult Sex Toy for Women and Couple
YAYIKZ$28.004.0★1,727 rev
Male Masturbator Kingdemer Realistic Pocket Pussy Vagina Textured with 7.5in Depth Lifelike Soft and Fleshy Texture Penis Training Masturbators Sex Machine Toy for Men
kingdemer$17.304.3★3,347 rev
7 Inch Girth Huge Thick Dildo Dual Density Silicone Dildos with Strong Suction Cup G-spot Realistic Dildo Anal Sex Toys for Men and Women
HOOMEWO$26.594.5★626 rev
Male Penis Pump Sex Toys Automatic Enlargers & Extend Pump for Men with LED Display Adult Toys for Men Penis Entender Erection Pumps Sex Toys - Pumps & Enlargers (6 Cock Rings)
Adorime$30.013.9★8,109 rev
Newest
by launch date
Realistic Cock Sleeve Penis Enlargers for Men Opened Penis Sleeve Delay Ejaculation Pennis Extender Stronger Erection Enhancement for Male Sex Toys Penis Stretcher Dick Enlarger Girth Enhancer
pinkylov$7.145 rev
Penis Sleeve Sex Toys for Men - Male Sex Toys Penis Extender Silicone Cock Sleeve Adult Toy Reusable Realistic Penis Enlarger Rings Thicken Delay Ejaculation Stronger Erection for Mens Couples
Warkart$17.69139 rev
LPHEKS Positive Penis Emotional Support Penis Plush Funny Dick & Weird Plushies Adult Gag Gifts for Husband Boyfriends and Men Friends Cute Emotional Support Pals for Stress Relief(Style C)
LPHEKS$10.3222 rev
EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
EINSEO$60.142,492 rev
Testosterone Booster Gummies Male Enhancing Supplement Add 2 in Enlargement Gummies for Men Male Enhancement Chews Energy Strength Stamina Endurance Performance Natural Blue Berry Chews
Sapir's Nutrition$23.391,872 rev
Trending
90-day click momentum
Small Dildo Sex Toys for Women 6inch Realistic Suction Cup Dildos for Beginner- Handmade Lifelike Thick Penis Liquid Silicone Soft & Firm for Adult Sex Anal Play G Spot Stimulation
HANITUOR$22.864.0★
Realistic Cock Sleeve Penis Enlargers for Men Opened Penis Sleeve Delay Ejaculation Pennis Extender Stronger Erection Enhancement for Male Sex Toys Penis Stretcher Dick Enlarger Girth Enhancer
pinkylov$7.143.5★
Penis Sleeve Sex Toys for Men - Male Sex Toys Penis Extender Silicone Cock Sleeve Adult Toy Reusable Realistic Penis Enlarger Rings Thicken Delay Ejaculation Stronger Erection for Mens Couples
Warkart$17.694.1★
LPHEKS Positive Penis Emotional Support Penis Plush Funny Dick & Weird Plushies Adult Gag Gifts for Husband Boyfriends and Men Friends Cute Emotional Support Pals for Stress Relief(Style C)
LPHEKS$10.324.8★
Sex Toys Penis Ring Silicone Cock Rings for Men 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene
Kaiagame$9.734.3★
What buyers say about penis
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Very affordable”
“Exactly as advertised”
“Good fit”
“Extremely easy to clean up”
“Nice and soft”
“Intense orgasms”
“Ease of use”
“This product tastes amazing”
“Feels AMAZING texture is nice”
What buyers complain about
“It was too small”
“Did not work”
“broke immediately”
“the quality control is lacking”
“Doesn't charge”
“Waste of Money”
“It looks nothing like the photo”
“This item does not vibrate”
“Disappointing battery life”
“To hard”
Top return reasons
Common questions
- Is penis profitable to sell on Amazon United States?
- The niche generates $201K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the penis niche?
- 30 brands and 185 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in penis?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 0.1%.
- When does demand for penis peak?
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- What does it cost to enter the penis niche?
- Listings span $6.57–$70.15; the average listing price is $20.88 (sweet spot $15–$100). The average incumbent carries 1,325 reviews — the moat a new listing must climb.