njoy plug
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great113.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$87.98avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$13.38–$143.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 20K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, njoy plug is a $66K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
njoy plug market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $66K–$88K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #574
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Njoy50%
- fetishclub32%
- NJOY15%
- Funny Steel3%
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — +2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top njoy plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Funny Steel Massage Pure G Spot Double Head Anal Plug Stainless Steel Pleasure for Male Female Couple Masturbation Stick Anal Sex Toy 3.15 Inch
Funny Steel$13.3812 rev
Njoy Pure Plug - Small
Njoy$81.9810 rev
Njoy Pure Plug 2.0 XL
NJOY$143.70168 rev
Njoy Pure Plug Medium
Njoy$91.98264 rev
Njoy Pure Plug Medical Grade Stainless Steel butt plug -Small(3 long)
Njoy$74.8869 rev
What buyers say about njoy plug
What buyers praise and complain about, mined from review topics.What buyers love
“Its comfortable and gets me ready for the real thing”
“Worth the price”
“Perfect Size”
“feels even better”
“The Best St. St. Butt Plug”
“It hits my prostate better than any toy I've used so far”
“It's a piece of art, it's indestructible, better than glass or silicone, great for long term wear”
“It's so comfortable to wear”
What buyers complain about
“not least of which due to the constant need to keep them lubricated”
“at first i thought the size was going to be too big”
“the head is heavy/weighted”
“They are expensive”
“Also, it's a bit difficult taking out”
“the shape is a bit more pointed than I had originally assumed”
Common questions
- Is njoy plug profitable to sell on Amazon United States?
- The niche generates $66K/yr across 7 tracked products. 90-day search growth is +2.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the njoy plug niche?
- 4 brands and 7 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in njoy plug?
- Top complaints mined from reviews: Lubrication, Size-Overall, Weight Heavy. The return rate is 0.1%.
- When does demand for njoy plug peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the njoy plug niche?
- Listings span $13.38–$143.70; the average listing price is $87.98 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.