My Way
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$26.62avg listing price — sweet spot $15–$100
Price range
Great$7.15–$51.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,328.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 21K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf
Is my way profitable on Amazon?
According to Flapen's Amazon United States niche tracking, my way is a $44K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
my way market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $67K–$80K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 86 months
- Avg seller age
- 155 days
Competition: brands, sellers & click share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
85
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- LUPIN43%
- Xiromed31%
- Gavis Pharmaceuticals12%
- Plan B10%
- Ohm3%
- Afaxys2%
my way demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 3.9×
Top my way search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- plan b pack of 105K/yr
- plan b pack5K/yr
- plan b bulk5K/yr
- plan b pills for women 6 pack5K/yr
- plan b 6 pack2K/yr
- plan b pills for women 10 pack923/yr
Top my way products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LUPIN My Way Emergency Contraceptive 1 Tablet Each (6)
LUPIN$25.394.7★4,428 rev
Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning
Xiromed$27.604.8★558 rev
My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet
Gavis Pharmaceuticals$7.154.6★15,996 rev
Plan B One-Step Emergency Contraceptive 1.5 Mg (1 Tablet)
Plan B$46.844.7★6,735 rev
Xiromed Emergency Contraceptive Pill for Women (10 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning
Xiromed$51.494.5★75 rev
Newest
by launch date
EContra One-Step Emergency Contraceptive 1.5 mg (3 Levonorgestrel Tablets) Compares to Plan B One-Step (3 Pack)
Afaxys$18.991,421 rev
Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))
Ohm$8.878,088 rev
Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning
Xiromed$27.60558 rev
Xiromed Emergency Contraceptive Pill for Women (10 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning
Xiromed$51.4975 rev
LUPIN My Way Emergency Contraceptive 1 Tablet Each (6)
LUPIN$25.394,428 rev
Trending
90-day click momentumXiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning
Xiromed$27.604.8★
EContra One-Step Emergency Contraceptive 1.5 mg (3 Levonorgestrel Tablets) Compares to Plan B One-Step (3 Pack)
Afaxys$18.994.7★
LUPIN My Way Emergency Contraceptive 1 Tablet Each (6)
LUPIN$25.394.7★
My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet
Gavis Pharmaceuticals$7.154.6★
Xiromed Emergency Contraceptive Pill for Women (10 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning
Xiromed$51.494.5★
What reviews say buyers love and hate about my way
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Works as advertised”
“Works perfectly”
“Works good in not getting me pregnant”
“having used this myself I must say its just as effective as any other one step pill it works well Ive never personally had any side effects or nausea just delayed periods or heavy”
“the quality is consistent”
“Same as plan b. I mean it did its job”
“And effective”
“very easy to use”
“Most affordable anti contraceptive”
What buyers complain about
“Def did not work”
“BAD SIDE EFFECTS”
“getting a name brand pill that has better quality ingredients”
“Was skeptical since it's so cheap”
“Still got pregnant”
“Bleeding for a couple weeks now with no end in sight”
“having conditions so horrible you can't ever have sex again”
“mild cramping followed by severe bloating”
“I was bleeding concerningly heavy”
“I got cramps”
Top return reasons
Common my way questions
- Is my way profitable to sell on Amazon United States?
- The niche generates $44K/yr across 7 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the my way niche?
- 6 brands and 85 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in my way?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Quality-Overall. The return rate is 0.1%.
- When does demand for my way peak?
- Demand peaks in Feb–Nov; the busiest month runs 3.9× the quietest.
- What does it cost to enter the my way niche?
- Listings span $7.15–$51.49; the average listing price is $26.62 (sweet spot $15–$100). The average incumbent carries 5,329 reviews — the moat a new listing must climb.