82
mouse repellent
Launch itA $11.0M/yr market growing +44.4% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$11.0M$11.0M/yr · 5.2M searches
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$28.08avg listing price — sweet spot $15–$100
Price range
Great$9.97–$52.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,757.63avg incumbent reviews — the moat a new listing must climb