Is metal butt plug profitable to sell on Amazon United States?

The niche generates $112K/yr across 44 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the metal butt plug niche?

26 brands and 54 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in metal butt plug?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Metal Quality. The return rate is 0.0%.

When does demand for metal butt plug peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the metal butt plug niche?

Listings span $5.11–$91.98; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.

Metal Butt Plug

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.87

avg listing price — sweet spot $15–$100

Price range

Great$5.11–$91.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great492.84

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$112K

$112K/yr · 396K searches

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is metal butt plug profitable on Amazon?

According to Flapen's Amazon United States niche tracking, metal butt plug is a $112K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

metal butt plug market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $119K–$159K; units × avg price
Conversion rate: 1.4%
Avg BSR: #156
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 3.9%
Avg brand age: 40 months
Avg seller age: 171 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

36%

Top 20: 77%

Open market

40%

Akstore15%
Romi14%
SESSION11%
Yivans7%
APOHALO6%
Vikkiy5%

metal butt plug demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top metal butt plug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

metal butt plug148K/yr -11.5%1.3% conv.
stainless steel butt plug50K/yr -3.5%1.0% conv.
metal anal plug40K/yr -10.3%1.0% conv.
butt plug metal37K/yr -10.8%1.7% conv.
metal buttplug24K/yr -8.5%0.9% conv.
steel butt plug21K/yr -14.0%1.2% conv.
anal plug metal16K/yr -1.8%1.0% conv.
large metal butt plug17K/yr -6.7%0.3% conv.
stainless butt plug13K/yr +15.9%0.9% conv.
stainless steel anal plug16K/yr -12.8%1.0% conv.

All search terms

Top metal butt plug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Akstore 3 Pcs Luxury Jewelry Design Fetish Anal Butt Plug(Pink)

Akstore$16.074.4★4,666 rev

Session 4-Piece Metal Butt Plug Set - Smooth Teardrop Anal Plugs with Curved Base & Multicolor Jewel Charms Training Kit for Beginners and Couples

SESSION$22.034.6★384 rev

Yivans Anal Plug Anal Training Sets for Beginners - SM Fetish Sex Toys for Unisex Butt Plug with Flared Base Prostate Massager Adult Sex Toys & Games for Woman Men Couples Can Be Weared for Long Time

Yivans$19.703.9★138 rev

Romi Stainless Steel Anal Plug Anus Stretcher Butt Plug with Ring Handle Prostate Massager G-spot Stimulation Adult Sex Toys for Men Women Couple Beginner (L)

Romi$21.084.4★9 rev

4PCS Anal Butt Plug Set Beginner to Advanced Anal Trainer Kit with Flared Base for Women Men Comfortable Long-Term Wear for Progressive Adaptation Multiple Stimulation Premium Sex Toys for Couples

APOHALO$17.243.8★50 rev

Newest

by launch date

Metal Anal Plug Dildo for Beginners & Couples Smooth Stainless Steel G SPot Dildo Lightweight Butt Plug for Warm & Cold Play Prostate Massager Body-Safe Polished Aluminum Unisex Adult Toy

Zhelorinx$17.262 rev

4mo ago

Session 4-Piece Metal Butt Plug Set - Smooth Teardrop Anal Plugs with Curved Base & Multicolor Jewel Charms Training Kit for Beginners and Couples

SESSION$22.03384 rev

4mo ago

Anal Plug Butt Plug Adult Sex Toy for Beginner Jewel Adult Aanl Toys with T-Shaped Base Comfortable Long-Term Wear Premium Small Training Buttplug Sex Toys for Women Men Couples

APOHALO$6.5236 rev

6mo ago

4PCS Anal Butt Plug Set Beginner to Advanced Anal Trainer Kit with Flared Base for Women Men Comfortable Long-Term Wear for Progressive Adaptation Multiple Stimulation Premium Sex Toys for Couples

APOHALO$17.2450 rev

6mo ago

4 Styles Stainless Steel Anal Plug Dildo with White Crystal T Base Metal Prostate Massager Adult Sex Toy for Man Women - SML

OOUO$26.771 rev

8mo ago

What reviews say buyers love and hate about metal butt plug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The build quality is solid”

Size-Overall10%

“Nice assortment of sizes”

Ease Of Cleaning7%

“Easy to clean”

Ease Of Use6%

“They are easy to put on”

Comfort-Overall6%

“Extremely comfortable”

Vibration/Speed Control6%

“powerful vibrations”

Advertised Vs Actual Product5%

“Just as advertised”

Soft Feel4%

“the surface is smooth”

Value For Money4%

“Good price”

Sexual Wellness3%

“Powered for pleasure”

What buyers complain about

Size-Overall30%

“The size seems big however youll adjust to it after a little bit”

Quality-Overall8%

“The quality of the plug head is not of great quality”

Metal Quality4%

“These are not highly polished aluminum”

Pain Relief-Overall3%

“Product causes a lot of pain”

Vibration/Speed Control3%

“doesn't vibrate”

Sharpness3%

“This item has a small sharp point that will tear any soft flesh”

Connectivity-Overall3%

“it keeps losing connection all the time”

Advertised Vs Actual Product3%

“Inaccurate sizes”

Ease Of Use2%

“It can be very frustrating”

Weight Heavy2%

“Thr items are a bit heavier than I was expecting”

Common metal butt plug questions

Is metal butt plug profitable to sell on Amazon United States?: The niche generates $112K/yr across 44 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the metal butt plug niche?: 26 brands and 54 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in metal butt plug?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Metal Quality. The return rate is 0.0%.
When does demand for metal butt plug peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the metal butt plug niche?: Listings span $5.11–$91.98; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.