Masturbation Cream
Worth a lookShows low returns (0.2%), but a small market ($75K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.25avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.99–$28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,554.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 41K searches
Is masturbation cream profitable on Amazon?
According to Flapen's Amazon United States niche tracking, masturbation cream is a $75K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
masturbation cream market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #449
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 41%
- Out of stock
- 2.7%
- Avg brand age
- 81 months
- Avg seller age
- 158 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
70
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
20%
- cake50%
- Wicked Sensual Care10%
- SWISS NAVY7%
- LubeLife5%
- Gun Oil5%
- Promescent4%
Top masturbation cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- masturbation cream14K/yr
- so low stroke lotion5K/yr
- masterbation cream6K/yr
- masturbation lotion6K/yr
- so lo2K/yr
- so low lotion for men4K/yr
- jerk offer toy4K/yr
Top masturbation cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hello Cake So-Low Stroker Lotion - Below the Belt Solo Cream for Men Natural Moisturizing Ingredients Coconut Oil Avocado Oil Aloe Vera 3.3 fl oz
cake$16.534.4★2,363 rev
Hello Cake So-Low Stroker Lotion - Creamy Moisturizing and Long-Lasting Below the Belt Solo Bator Cream for Men With Coconut Oil Avocado Oil Aloe Vera 8 fl oz
cake$28.024.4★2,363 rev
Wicked Sensual Care Wicked Crme Masturbation Cream for Men 4 Ounce Black
Wicked Sensual Care$13.504.2★785 rev
Swiss Navy Masturbation Cream - 5 oz
SWISS NAVY$19.854.4★494 rev
Hello Cake So-Low Stroker Lotion - Below the Belt Mens Solo Cream for Bator Bros 1.7 fl oz
cake$9.714.4★2,363 rev
Newest
by launch date
Dick Polish Masturbation Cream 9 oz
Non-Friction$26.782 rev
Promescent Go Solo Masturbation Lotion for Men Natural Unscented Moisturizing Ingredients with Coconut Oil and Sweet Almond Oil Penis Cream Fast-Absorbing Made in the USA 4 fl oz
Promescent$15.7978 rev
Dr. Tuggs Gentlemans Lotion Me Time Lotion for Men with Moisturizing Aloe Vera Avocado Oil & Vitamin E Long-Lasting Smooth Non-Greasy Formula Made in USA 3.4 fl oz
Dr. Tuggs$17.01291 rev
Hello Cake So-Low Stroker Lotion - Creamy Moisturizing and Long-Lasting Below the Belt Solo Bator Cream for Men With Coconut Oil Avocado Oil Aloe Vera 8 fl oz
cake$28.022,363 rev
Hello Cake So-Low Stroker Lotion - Below the Belt Mens Solo Cream for Bator Bros 1.7 fl oz
cake$9.712,363 rev
Trending
90-day click momentumDick Polish Masturbation Cream 9 oz
Non-Friction$26.784.0★
Boy butter churn style squeeze bottle - 9 oz
Boy Butter$27.024.4★
Promescent Go Solo Masturbation Lotion for Men Natural Unscented Moisturizing Ingredients with Coconut Oil and Sweet Almond Oil Penis Cream Fast-Absorbing Made in the USA 4 fl oz
Promescent$15.794.1★
Hello Cake So-Low Stroker Lotion - Creamy Moisturizing and Long-Lasting Below the Belt Solo Bator Cream for Men With Coconut Oil Avocado Oil Aloe Vera 8 fl oz
cake$28.024.4★
Swiss Navy Masturbation Cream - 5 oz
SWISS NAVY$19.854.4★
What reviews say buyers love and hate about masturbation cream
What buyers praise and complain about, mined from review topics.What buyers love
“keep lubricantes for long time”
“That being said: surprisingly solid product overall”
“It feels great”
“Does what it says”
“Works very well”
“Good for the money”
“very similar in texture to real stuff”
“Consistency is fantastic, last a long time, pump is nice also”
“cleans up easily”
“Comes in handy”
What buyers complain about
“Expensive”
“Wet stuff”
“Not sticky at all”
“so the slight chemical smell might not be for you”
“This last one was so thick after a few uses it blew out the back of the tube”
“Poor quality control”
“But didnt expect it to be basically all water”
“Size not enough”
“Doesn't taste very good”
“Didn't care for the container that dispenses it”
Top return reasons
Common masturbation cream questions
- Is masturbation cream profitable to sell on Amazon United States?
- The niche generates $75K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the masturbation cream niche?
- 13 brands and 70 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in masturbation cream?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Adhesion/Stickiness. The return rate is 0.2%.
- What does it cost to enter the masturbation cream niche?
- Listings span $8.99–$28.02; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 2,554 reviews — the moat a new listing must climb.