Is mastubator profitable to sell on Amazon United States?

The niche generates $27K/yr across 31 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (49/100).

How competitive is the mastubator niche?

17 brands and 185 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in mastubator?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.1%.

When does demand for mastubator peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the mastubator niche?

Listings span $8.88–$105.19; the average listing price is $41.75 (sweet spot $15–$100). The average incumbent carries 2,334 reviews — the moat a new listing must climb.

Mastubator

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.75

avg listing price — sweet spot $15–$100

Price range

Great$8.88–$105.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,333.97

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$27K

$27K/yr · 67K searches

Is mastubator profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mastubator is a $27K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mastubator market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $42K–$52K; units × avg price
Conversion rate: 1.0%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 2.1%
Avg brand age: 34 months
Avg seller age: 201 days

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

185

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

22%

EINSEO34%
BIG SHOCKED15%
kingdemer13%
Mrgras6%
Uoffile5%
TENGA5%

mastubator demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top mastubator search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

male mastubator45K/yr -1.3%0.9% conv.
mastubator18K/yr -7.6%0.7% conv.
male mastubators4K/yr +3.9%0.8% conv.

All search terms

Top mastubator products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item

EINSEO$60.144.4★2,492 rev

BIG SHOCKED Pocket Pussy for Men - Mens Sex Toys Male Masturbators Realistic Adult Toys Sex Doll Stroker 3D Lifelike Soft Butt with Vagina Anal Sex Pleasure Skin Color Adult Toy

BIG SHOCKED$32.834.5★2,272 rev

EINSEO AI Sync Male Masturbator Sex Toys for Men - Adult Toy Male Sex Toys with 7 Thrusting & 7 Rotating Modes Pocket Pussy Hands Free Sex Machine LCD Display with Visual Window & Mounting Base

EINSEO$45.484.4★6,091 rev

Male Masturbator Kingdemer Realistic Pocket Pussy Vagina Textured with 7.5in Depth Lifelike Soft and Fleshy Texture Penis Training Masturbators Sex Machine Toy for Men

kingdemer$17.304.3★3,347 rev

Uoffile Male Masturbator Sex Toys for Men - 3 Sleeves AI Sync Pocket Pussy Penis Pump with 9 Sucking & 9 Vibrating APP Adult Toys Mens Sex Toy Colorful Lighting Stroker Machine Erotic Massage Kits

Uoffile$56.484.5★1,949 rev

Newest

by launch date

EINSEO Male Masturbator Penis Pump AI Sync Sex Toys for Men with 7 Thrusting & 360 Rotation Up to 155 Strokes/Min 7 Blowjob Suction Pocket Pussy Silicone-Wrapped Adult Toy with Gags & Muzzles

EINSEO$60.58665 rev

2mo ago

Male Masturbator Penis Pump - AI Powered Pocket Pussy Male Sex Toys for Men with 7 Thrusting Rotating Sucking Licking Modes Waterproof Adult Sex Toys - Pumps & Enlargers with LCD Fetish Jewelry

jodiyece$57.76523 rev

7mo ago

EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men Adjustable Suction Male Manual Stroker Penis Training Enema Toy Sex Machine

EINSEO$16.706,091 rev

8mo ago

Mrgras Male Masturbator Penis Pump - AI Sync Male Sex Toys for Men with 12 S Vacuum Pump & 7 Thrusting Rotating Vibrating Sucking Licking Adult Toys Mens Sex Toys Pocket Pussy Pumps & Enlargers

Mrgras$57.62442 rev

11mo ago

12LB Sex Doll Male Sex Toys Realistic Busty Butt Pocket Pussy Extended Vagina & Anal Channel Mens Masturbator Sex Toy for Men Lifelike Juicy Sex Dolls Flesh Stroker Light Adult Toys

BIG SHOCKED$48.822,272 rev

1y ago

What reviews say buyers love and hate about mastubator

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Amazing quality”

Value For Money12%

“Best money spent”

Ease Of Cleaning8%

“Easy Cleanup”

Advertised Vs Actual Product6%

“Exactly as advertised”

Soft Feel6%

“Feels really good”

Ease Of Use6%

“Easy to handle”

Sexual Wellness4%

“Enhanced pleasure”

Durability3%

“Extremely durable”

Battery Life3%

“Amazing battery life”

Size-Overall3%

“Fit is great”

What buyers complain about

Size-Overall17%

“Too narrow”

Durability8%

“broke immediately”

Quality-Overall7%

“no quality control”

Charging5%

“Won't recharge”

Functionality-Overall4%

“It barely works”

Battery Life4%

“Battery life short”

Value For Money3%

“Costs too much”

Vibration/Speed Control3%

“it does not vibrate”

Ease Of Cleaning2%

“Hard to clean”

Ease Of Use2%

“It actually hurt to use”

Top return reasons

Functionality-Overall50%

Size-Overall50%

Common mastubator questions

Is mastubator profitable to sell on Amazon United States?: The niche generates $27K/yr across 31 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (49/100).
How competitive is the mastubator niche?: 17 brands and 185 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in mastubator?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.1%.
When does demand for mastubator peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the mastubator niche?: Listings span $8.88–$105.19; the average listing price is $41.75 (sweet spot $15–$100). The average incumbent carries 2,334 reviews — the moat a new listing must climb.