Masterbator
Worth a lookShows low returns (0.1%), but weak search conversion (1.6%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$38.49avg listing price — sweet spot $15–$100
Price range
Great$8.88–$99.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,370.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$111K$111K/yr · 186K searches
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Is masterbator profitable on Amazon?
According to Flapen's Amazon United States niche tracking, masterbator is a $111K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
masterbator market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $115K–$154K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 3.6%
- Avg brand age
- 34 months
- Avg seller age
- 197 days
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
170
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
23%
- EINSEO36%
- kingdemer12%
- BIG SHOCKED11%
- Mrgras7%
- TENGA6%
- Uoffile4%
masterbator demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top masterbator search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- male masterburbator108K/yr
- masterbators23K/yr
- male masturbatir17K/yr
- penis masterbator14K/yr
- mens masterbation16K/yr
- male sucking7K/yr
- masterbator toys for men805/yr
Top masterbator products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
EINSEO$60.144.4★2,492 rev
EINSEO AI Sync Male Masturbator Sex Toys for Men - Adult Toy Male Sex Toys with 7 Thrusting & 7 Rotating Modes Pocket Pussy Hands Free Sex Machine LCD Display with Visual Window & Mounting Base
EINSEO$45.484.4★6,091 rev
BIG SHOCKED Pocket Pussy for Men - Mens Sex Toys Male Masturbators Realistic Adult Toys Sex Doll Stroker 3D Lifelike Soft Butt with Vagina Anal Sex Pleasure Skin Color Adult Toy
BIG SHOCKED$32.834.5★2,272 rev
Male Masturbator Kingdemer Realistic Pocket Pussy Vagina Textured with 7.5in Depth Lifelike Soft and Fleshy Texture Penis Training Masturbators Sex Machine Toy for Men
kingdemer$17.304.3★3,347 rev
TENGA | Adult Toys | Spinner-06 | Premium TPE Male Masturbator Sex Toys for Men | Spiral Motion Reusable Sleeve Stroker Device Made in Japan
TENGA$25.714.0★6,584 rev
Newest
by launch date
EINSEO Male Masturbator Penis Pump AI Sync Sex Toys for Men with 7 Thrusting & 360 Rotation Up to 155 Strokes/Min 7 Blowjob Suction Pocket Pussy Silicone-Wrapped Adult Toy with Gags & Muzzles
EINSEO$60.58665 rev
Male Masturbator Penis Pump - AI Powered Pocket Pussy Male Sex Toys for Men with 7 Thrusting Rotating Sucking Licking Modes Waterproof Adult Sex Toys - Pumps & Enlargers with LCD Fetish Jewelry
jodiyece$57.76523 rev
EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men Adjustable Suction Male Manual Stroker Penis Training Enema Toy Sex Machine
EINSEO$16.706,091 rev
Male Masturbator Sex Toys for Men - AI Sync Male Sex Toy 9S Penis Pump & 9 Thrusting Rotating & 9 Vibrating Sucking Licking Modes Pocket Pussy Stroker Mens Sex Toy with LCD APP for Adult Toys & Games
Mrgras$60.06214 rev
Male Masturbator Adult Sex Toys for Men 6-Texture Reversible Pocket Pussy Stroker Kit Penis Blowjob Masturbators Pocket Pussies Mens Jelly Realistic Egg Masturbation Sleeve Kinky Onahole Sex Toy
LNIIY$15.2592 rev
Trending
90-day click momentumEINSEO Male Masturbator Penis Pump AI Sync Sex Toys for Men with 7 Thrusting & 360 Rotation Up to 155 Strokes/Min 7 Blowjob Suction Pocket Pussy Silicone-Wrapped Adult Toy with Gags & Muzzles
EINSEO$60.584.6★
Sex Doll Pocket Pussies for Men Male Masturbator Realistic Adult Sex Toys for Men Flesh 4.5LB Stroker Ass 3D Soft Butt Light with Vagina and Anal Channel for Several Sex Positions (Flesh)
kingdemer$22.484.6★
EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men Adjustable Suction Male Manual Stroker Penis Training Enema Toy Sex Machine
EINSEO$16.704.4★
Male Masturbator Penis Pump - AI Powered Pocket Pussy Male Sex Toys for Men with 7 Thrusting Rotating Sucking Licking Modes Waterproof Adult Sex Toys - Pumps & Enlargers with LCD Fetish Jewelry
jodiyece$57.764.7★
Male Masturbator Sex Toys for Men - AI Sync Male Sex Toy 9S Penis Pump & 9 Thrusting Rotating & 9 Vibrating Sucking Licking Modes Pocket Pussy Stroker Mens Sex Toy with LCD APP for Adult Toys & Games
Mrgras$60.064.5★
What reviews say buyers love and hate about masterbator
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Best money spent”
“Cleans easy”
“Exactly as advertised”
“Feels really good”
“easy to control”
“Enhanced pleasure”
“Extremely durable”
“Amazing battery life”
“Works perfectly”
What buyers complain about
“Couldn't fit”
“broke immediately”
“no quality control”
“It barely works”
“Won't charge”
“a little bit pricey”
“battery doesn't last long”
“it does not vibrate”
“It actually hurt to use”
“Hard to clean”
Top return reasons
Common masterbator questions
- Is masterbator profitable to sell on Amazon United States?
- The niche generates $111K/yr across 32 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the masterbator niche?
- 16 brands and 170 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in masterbator?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.1%.
- When does demand for masterbator peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the masterbator niche?
- Listings span $8.88–$99.69; the average listing price is $38.49 (sweet spot $15–$100). The average incumbent carries 2,370 reviews — the moat a new listing must climb.