Is massage oil gift set profitable to sell on Amazon United States?

The niche generates $27K/yr across 36 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the massage oil gift set niche?

24 brands and 56 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in massage oil gift set?

Top complaints mined from reviews: Smell, Adhesion/Stickiness, Allergies. The return rate is 0.3%.

When does demand for massage oil gift set peak?

Demand peaks in Feb–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the massage oil gift set niche?

Listings span $7.10–$45.85; the average listing price is $16.61 (sweet spot $15–$100). The average incumbent carries 11,232 reviews — the moat a new listing must climb.

Massage Oil Gift Set

Worth a look

Shows low returns (0.3%), but a small market ($27K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Great$16.61

avg listing price — sweet spot $15–$100

Price range

Great$7.10–$45.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad11,232.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Market size

Bad$27K

$27K/yr · 36K searches

Signals No Dominant Brand

Is massage oil gift set profitable on Amazon?

According to Flapen's Amazon United States niche tracking, massage oil gift set is a $27K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

massage oil gift set market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $21K–$25K; units × avg price
Conversion rate: 4.6%
Avg BSR: #2,837
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 1.7%
Avg brand age: 75 months
Avg seller age: 168 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

42%

Top 20: 84%

Open market

39%

Maple Holistics14%
Majestic Pure14%
Brookethorne Naturals13%
NOOKY8%
LubeLife7%
plusOne5%

massage oil gift set demand & seasonality

Weekly Amazon search volume, last 102 weeks — -16.3% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top massage oil gift set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

couples massage10K/yr -34.9%1.8% conv.
massage oil for sex7K/yr -13.4%6.2% conv.
water based massage oil5K/yr +8.8%2.9% conv.
body oil sex5K/yr +1.0%4.7% conv.
massage oil lube5K/yr -27.3%4.3% conv.
sensual oils for date night safe for private area2K/yr -12.2%2.4% conv.
sex oil massage & intimacy oil857/yr +30.4%0.5% conv.
massage oils safe to use in sex188/yr +140.0%0.0% conv.
body rubbing oil sex6/yr +0.0%33.3% conv.

All search terms

Top massage oil gift set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Passion Sensual Massage Oil for Date Night | 100% Natural Body Oil for Couples with Jojoba & Almond | Aromatherapy & Relaxing Massage Therapy | Valentines Day Gifts for Her | Tropical Paradise Scent

Brookethorne Naturals$16.904.5★8,549 rev

MAJESTIC PURE Coconut Massage Oil for Massage Therapy - Refreshing and Relaxing - Natural Oils - for All Skin Types - Men and Women - 8 fl oz

Majestic Pure$12.854.5★3,299 rev

Aromatherapy Sensual Massage Oil for Couples - Relaxing Lavender Massaging Oil for Massage Therapy with Vitamin E Jojoba & Sweet Almond - Naturally Scented Vegan Non GMO & Gluten Free (8 Fl Oz)

Maple Holistics$14.314.5★43,212 rev

Nooky Vanilla Massage Oil with Fractionated Coconut Oil.16 Ounce

NOOKY$19.124.5★2,531 rev

Mango Sensual Massage Oil for Couples - Alluring Tropical Full Body Massage Oil for Date Night and Nourishing Body Moisturizer with Sweet Almond - Vegan Non Greasy & Smooth Gliding Formula (8 Fl Oz)

Maple Holistics$13.024.5★6,997 rev

Newest

by launch date

plusOne Sensual Body Oil Lavender Vanilla Massage & Intimate Oil 2 fl oz

plusOne$8.2935 rev

3mo ago

Valentines Day Date Night Sensual Body Massage Oil Vanilla Sensual Massage Oil for Couples - Couples Sweet and Sensual Massage Oils | Relaxing Massage Oil for Massage Therapy | Perfect Glide

RIHAKO$10.2031 rev

7mo ago

Cosmopolitan X plusOne Coco Motion Water Based Lube Personal Lubricant with Natural Coconut Massage Oil Happy Anal Lube Sex for Couples Smooth Water Based Lubes for Sex

plusOne$9.3927 rev

8mo ago

XESSO Nuru Massage Therapy Gel 33.8 Fl Oz Waterbased Concentrate for Full-Body Massage Unscented Non-Staining for Sore Muscles & Dry Skin Seaweed & Grape Seed Extract Enriched Made in USA

XESSO$28.2839 rev

1y ago

DabaTag Face Down Pillow Massage Headrest for Bed Face Pillow for Stomach Sleeping Face Cradle Massage/BBL Pillow After Surgery Post Eye Surgery Recovery

DabaTag$16.74130 rev

1y ago

What reviews say buyers love and hate about massage oil gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent Product”

Smell14%

“Great Aroma”

Lubrication10%

“Great Lubricant”

Soft Feel6%

“makes my skin so soft”

Efficiency4%

“Works well”

Advertised Vs Actual Product4%

“As described”

Value For Money4%

“affordable price”

Taste-Overall3%

“Taste good”

Moist/Dry3%

“It is moisturizing”

Massage Quality3%

“Great for massaging”

What buyers complain about

Smell14%

“Bad smell”

Adhesion/Stickiness9%

“EXTREMELY STICKY”

Allergies4%

“irritating to my skin”

Leak-Proof4%

“Leaked everywhere”

Motor Power4%

“No pump”

Lubrication4%

“This is not a good lube”

Moist/Dry3%

“Wet”

Value For Money3%

“Waste of money”

Texture/Consistency-Overall3%

“Poor texture”

Grip2%

“Its very slippery”

Top return reasons

Smell25%

Motor Power20%

Leak-Proof11%

Advertised Vs Actual Product8%

Size-Overall8%

Oily/Greasy5%

Functionality-Overall4%