Is liquid silk profitable to sell on Amazon United States?

The niche generates $197K/yr across 8 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (44/100).

How competitive is the liquid silk niche?

5 brands and 39 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in liquid silk?

Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Value For Money. The return rate is 0.1%.

What does it cost to enter the liquid silk niche?

Listings span $9.00–$39.91; the average listing price is $21.47 (sweet spot $15–$100). The average incumbent carries 27,677 reviews — the moat a new listing must climb.

Liquid Silk

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.47

avg listing price — sweet spot $15–$100

Price range

Great$9.00–$39.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$197K

$197K/yr · 123K searches

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Review moat

Bad27,676.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is liquid silk profitable on Amazon?

According to Flapen's Amazon United States niche tracking, liquid silk is a $197K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

liquid silk market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $172K–$215K; units × avg price
Conversion rate: 7.5%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 112 months
Avg seller age: 176 days

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Sliquid75%
Super Slik13%
One5%
LubeLife3%
Uberlube3%

liquid silk demand & seasonality

Weekly Amazon search volume, last 41 weeks — +5.5% search growth over the last 90 days.

Open Trend

Top liquid silk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquid silk49K/yr -5.2%3.8% conv.
sliquid silk29K/yr +58.8%8.7% conv.
liquid silk lubrification12K/yr +0.4%3.7% conv.
sliquid silk hybrid 8.5oz11K/yr +28.4%13.5% conv.
silk lube7K/yr +11.3%7.6% conv.
liquid silk lubrification water based5K/yr -28.7%4.1% conv.
liquid silk lube4K/yr -22.4%2.5% conv.
sliquid silk 4.2 oz6K/yr -77.0%13.2% conv.
liquid silk lubrification for women393/yr -93.9%16.7% conv.

All search terms

Top liquid silk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sliquid Silk Intimate Lubricant Silicone & Water-Based Lube for Women & Men Hypoallergenic Waterproof Unscented 4.2 Fl Oz

Sliquid$13.344.3★2,018 rev

Cum Lube Creamy Thick White Personal Lubricant Water-Based lube 250mL

Super Slik$15.294.3★2,427 rev

Sliquid Silk Intimate Lubricant Travel-Size - Hybrid Silicone & Water-Based Lube for Women Men & Couples Hypoallergenic Unscented 2 Fl Oz

Sliquid$9.004.3★2,018 rev

Sliquid Silk Intimate Lubricant Silicone & Water-Based Lube for Women & Men Hypoallergenic Waterproof Unscented 8.5 Fl Oz Ea (Pack of 2)

Sliquid$39.914.3★2,018 rev

Oasis Silk 8 Fl Oz Pump

One$11.314.6★155 rev

Newest

by launch date

Sliquid Silk Intimate Lubricant Travel-Size - Hybrid Silicone & Water-Based Lube for Women Men & Couples Hypoallergenic Unscented 2 Fl Oz

Sliquid$9.002,018 rev

2y ago

Cum Lube Creamy Thick White Personal Lubricant Water-Based lube 250mL

Super Slik$15.292,427 rev

5y ago

LUBELIFE Water-Based Lube Personal Lubricant for Men Women & Couples Travel Size Non-Staining Easy Clean-Up Toy-Safe 12 Fl Oz

LubeLife$14.34168,980 rev

8y ago

Oasis Silk 8 Fl Oz Pump

One$11.31155 rev

9y ago

Sliquid Silver Intimate Lubricant - Silicone Lube for Women/Men/Couples Hypoallergenic Lube Silicone Lubricant Waterproof Unscented 8.5 Fl Oz

Sliquid$35.141,150 rev

10y ago

What reviews say buyers love and hate about liquid silk

What buyers praise and complain about, mined from review topics.

What buyers love

Lubrication24%

“I really like the texture of this lubricant oil”

Quality-Overall15%

“Excellent product”

Advertised Vs Actual Product7%

“As advertised”

Value For Money6%

“Great Value”

Soft Feel5%

“Creamy”

Ease Of Cleaning4%

“cleans up easily”

Texture/Consistency-Overall4%

“Consistency is fantastic”

Efficiency3%

“Works well”

Adhesion/Stickiness3%

“Feeling and stickiness”

Durability3%

“longevity”

What buyers complain about

Adhesion/Stickiness18%

“Got super sticky instantly”

Moist/Dry8%

“Very wet”

Value For Money7%

“waste of money”

Durability5%

“Jar breaks”

Lubrication5%

“do not buy this lube”

Burnt/Roasted/Overbaked5%

“It burns”

Leak-Proof4%

“leaks from the bottle”

Thickness3%

“Very thin does not last long”

Allergies3%

“Allergic reaction”

Pain Relief-Overall3%

“Hurts hurts hurts”

Top return reasons

Leak-Proof22%

Advertised Vs Actual Product10%

Lubrication9%

Smell9%

Moist/Dry8%

Functionality-Overall6%