Is leten profitable to sell on Amazon United States?

The niche generates $12K/yr across 3 tracked products. 90-day search growth is +16.4%. Flapen's verdict: Skip it (37/100).

How competitive is the leten niche?

3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in leten?

Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Size-Overall. The return rate is 0.0%.

When does demand for leten peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the leten niche?

Listings span $14.50–$143.96; the average listing price is $100.66 (sweet spot $15–$100). The average incumbent carries 1,492 reviews — the moat a new listing must climb.

Leten

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$100.66

avg listing price — sweet spot $15–$100

Price range

Good$14.50–$143.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,491.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$12K

$12K/yr · 20K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

Is leten profitable on Amazon?

According to Flapen's Amazon United States niche tracking, leten is a $12K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

leten market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$10K; units × avg price
Conversion rate: 0.6%
Avg BSR: #410
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 9.6%
Avg brand age: 34 months
Avg seller age: 274 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Sbeith47%
Healthy Vibes29%
lovetoyshub24%

leten demand & seasonality

Weekly Amazon search volume, last 101 weeks — +16.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top leten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

leten14K/yr +10.3%0.1% conv.
leten machine for men3K/yr +96.5%0.0% conv.
leten machine3K/yr -77.3%0.0% conv.

All search terms

Top leten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Automatic Male Masturbator - Leten Cannon King Pro Thrusting XT5 Auto Stroker Electric Pocket Pussy Sex Toy for Men Cock Self Pleasure Trainer Handsfree Penis Pump 10 Telescopic Blowjobsex Machine

Sbeith$143.534.1★10 rev

Healthy Vibes Water Based Hand Pump Lube 16 oz Long Lasting Easy Clean Sexual Privacy Gel Lubricant Compatible Latex Silicone Sex Toys Couples Men Women Anal Ease Solo Life Personal Lubrification Play

Healthy Vibes$14.504.4★4,449 rev

Leten King Pro Male Masturbator Adult Sex Toy - 10 Mode Thrusting Hands Free Masturbators Automatic Penis Stroker with 2 Clear Sleeve & Dual Handle & Phone Holder & Voice Electric Blowjobsex Machine

lovetoyshub$143.963.5★16 rev

Newest

by launch date

Automatic Male Masturbator - Leten Cannon King Pro Thrusting XT5 Auto Stroker Electric Pocket Pussy Sex Toy for Men Cock Self Pleasure Trainer Handsfree Penis Pump 10 Telescopic Blowjobsex Machine

Sbeith$143.5310 rev

1y ago

Leten King Pro Male Masturbator Adult Sex Toy - 10 Mode Thrusting Hands Free Masturbators Automatic Penis Stroker with 2 Clear Sleeve & Dual Handle & Phone Holder & Voice Electric Blowjobsex Machine

lovetoyshub$143.9616 rev

2y ago

Healthy Vibes$14.504,449 rev

11y ago

What reviews say buyers love and hate about leten

What buyers praise and complain about, mined from review topics.

What buyers love

Thickness20%

“Thick and long”

Vibration/Speed Control12%

“it can go so fast, (9 speeds)”

Size-Overall12%

“it also is a good fit for a half a foot man”

Lubrication5%

“Good water based lube”

Gifting Purpose5%

“best gift you could buy yourself”

Ease Of Cleaning5%

“very easy to rinse off”

Advertised Vs Actual Product5%

“It works just as it's described”

Dispensing Mechanism5%

“optional pump dispenser”

Value For Money5%

“worth the money, absolutely,”

Functionality-Overall3%

“Thanks to its efficient weight, it stays upright and in place regardless of the speeds and strokes set”

What buyers complain about

Adhesion/Stickiness25%

“even becomes sticky”

Moist/Dry25%

“It dries too quickly”

Size-Overall17%

“it was a little tighter too”

Pain Relief-Overall17%

“can make you sore”

Common leten questions

Is leten profitable to sell on Amazon United States?: The niche generates $12K/yr across 3 tracked products. 90-day search growth is +16.4%. Flapen's verdict: Skip it (37/100).
How competitive is the leten niche?: 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in leten?: Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Size-Overall. The return rate is 0.0%.
When does demand for leten peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the leten niche?: Listings span $14.50–$143.96; the average listing price is $100.66 (sweet spot $15–$100). The average incumbent carries 1,492 reviews — the moat a new listing must climb.