Is lelo hex profitable to sell on Amazon United States?

The niche generates $179K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (48/100).

How competitive is the lelo hex niche?

6 brands and 23 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in lelo hex?

Top complaints mined from reviews: Durability, Functionality-Overall, Smell. The return rate is 0.0%.

What does it cost to enter the lelo hex niche?

Listings span $7.16–$29.85; the average listing price is $18.94 (sweet spot $15–$100). The average incumbent carries 1,952 reviews — the moat a new listing must climb.

Lelo Hex

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.94

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$7.16–$29.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,952.45

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$179K

$179K/yr · 75K searches

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Out of Stock

Is lelo hex profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lelo hex is a $179K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lelo hex market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $114K–$152K; units × avg price
Conversion rate: 12.6%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 28.7%
Avg brand age: 101 months
Avg seller age: 171 days

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

LELO41%
OKAMOTO30%
LOLA20%
cake3%
HIMS & HERS3%
Durex3%
Open — no brand owns it (0%)

lelo hex demand & seasonality

Weekly Amazon search volume, last 45 weeks — -16.4% search growth over the last 90 days.

Open Trend

Top lelo hex search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lelo hex38K/yr -17.1%0.4% conv.
lelo hex condoms10K/yr +4.0%0.3% conv.
lelo hex condom5K/yr -14.3%0.2% conv.
lelo condoms6K/yr -19.7%0.8% conv.
lelo condom4K/yr +37.4%0.7% conv.
hex condoms5K/yr -22.4%0.5% conv.
lelo hexo condoms6K/yr -61.8%0.5% conv.
lolo hex condoms3K/yr -20.1%0.0% conv.

All search terms

Top lelo hex products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OKAMOTO 004 Condoms 24 count

OKAMOTO$29.534.5★3,677 rev

LOLA Regular Ultra Thin Natural Condoms - Vegan-Friendly Organic Condoms - Sensitive Skin Safe - Durable Natural Barrier - Regular Size 52mm x 189mm Pack of 24

LOLA$20.984.0★676 rev

LELO HEX Organic Ultra Thin Condoms Variety Pack Made Out of Organically Sourced Latex and Infused with L-arginine Thin Condom Lubricated Latex Condoms (36-Pack)

LELO$29.850.0★0 rev

LELO HEX Organic Ultra Thin Condoms Variety Pack Made Out of Organically Sourced Latex and Infused with L-arginine Thin Condom Lubricated Latex Condoms (12-Pack)

LELO$16.880.0★0 rev

LELO Pleasure Enhancing Serum with L-arginine for Prolonged Satisfaction Female Arousal Gel for Her Clit Stimulation Gel

LELO$29.153.9★28 rev

Newest

by launch date

LELO HEX Organic Ultra Thin Condoms Variety Pack Made Out of Organically Sourced Latex and Infused with L-arginine Thin Condom Lubricated Latex Condoms (36-Pack)

LELO$29.850 rev

2mo ago

LELO HEX Organic Ultra Thin Condoms Variety Pack Made Out of Organically Sourced Latex and Infused with L-arginine Thin Condom Lubricated Latex Condoms (12-Pack)

LELO$16.880 rev

2mo ago

LELO Pleasure Enhancing Serum with L-arginine for Prolonged Satisfaction Female Arousal Gel for Her Clit Stimulation Gel

LELO$29.1528 rev

1y ago

LOLA Regular Ultra Thin Latex Condoms - Ultra Thin Condoms with Silicone Based Lube for Sensitive Skin Lubricated with Natural Rubber Latex Vegan 6 Count

LOLA$10.01676 rev

1y ago

HIMS Clockstopper Climax Delay Condoms - Benzocaine 4.5% Desensitizing Lubricant - Textured Fragrance-Free Latex Condoms for Men - Comfortable Fit - Individually Packaged 8 Count

HIMS & HERS$17.9280 rev

2y ago

What reviews say buyers love and hate about lelo hex

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Best on the market”

Contraception19%

“Best condoms Ive used”

Sexual Wellness8%

“This is the best condom ever made”

Smell8%

“Easy out on, barely there, and no weird smell”

Size-Overall5%

“Fit well, and my wife and I both enjoy them”

Ease Of Application5%

“easily applied and very safe”

Lubrication3%

“Nice lubricated thin condom”

Advertised Vs Actual Product3%

“Does the job”

Toxic/Chemical Free3%

“Like that its nontoxic”

Comfort-Overall2%

“As far as comfort goes”

What buyers complain about

Durability16%

“They break”

Functionality-Overall12%

“didn't work”

Smell9%

“Odd smell”

Lubrication9%

“The Delay Lubricant doesn't seems to have much effect on me”

Size-Overall8%

“It was the wrong size for us though”

Quality-Overall7%

“Just absolutely terrible in every way”

Value For Money4%

“However, the price is a bit too high”

Moist/Dry4%

“4/8 came basically dry”