Is large butt plug profitable to sell on Amazon United States?

The niche generates $478K/yr across 116 tracked products. 14 of 22 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (69/100).

How competitive is the large butt plug niche?

79 brands and 237 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 30% of demand.

When does demand for large butt plug peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the large butt plug niche?

Listings span $6.23–$82.53; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.

Large Butt Plug

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great$22.66

avg listing price — sweet spot $15–$100

Price range

Great$6.23–$82.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great467.58

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$478K

$478K/yr · 1.3M searches

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is large butt plug profitable on Amazon?

According to Flapen's Amazon United States niche tracking, large butt plug is a $478K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 30% of demand. Verdict: Worth a look — 69/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

large butt plug market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $453K–$567K; units × avg price
Conversion rate: 1.7%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 3.4%
Avg brand age: 35 months
Avg seller age: 180 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

79 falling

Sellers

237

Top-5 brand share

30%

Top 20: 62%

Top-5 click share

20%

Top 20: 47%

Open market

66%

BEISAR8%
MEBAULT6%
Leyuto5%
Yolodit5%
Romi5%
HISIONLEE4%

large butt plug demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top large butt plug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

large butt plug299K/yr -2.0%0.8% conv.
large anal plug108K/yr -0.5%0.5% conv.
anal toys for men100K/yr -4.1%1.0% conv.
anal training kit100K/yr -2.1%2.5% conv.
mens anal toys80K/yr -7.0%1.2% conv.
anal vibrators78K/yr -11.9%1.2% conv.
butt plug large69K/yr -3.6%1.0% conv.
anal kit56K/yr -9.3%1.4% conv.
thick butt plug46K/yr +6.5%0.5% conv.
small vibrating butt plug50K/yr -20.4%2.3% conv.

All search terms

Top large butt plug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MEBAULT Anal Plug for Comfortable Long-Term Wear Butt Plug with Safe Curved Base & Slender Stem Black Silicone Prostate Massager Dilator Sex Toy for Women Men Masturbation (L)

MEBAULT$13.303.9★58 rev

Anal Plug Vibrating Butt Plug Adult Sex Toys 3PCS Silicone Anal Plugs Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men Anal Toys Adult Sex Toy & Games Prostate Massager

Yolodit$14.274.6★1,499 rev

HISIONLEE Butt Plug Anal Plug 5PCS Sex Anal Toys Silicone Anal Training Kit

HISIONLEE$10.504.4★4,374 rev

BEISAR Prostate Massager Anal Toys Butt Plug Male Sex Toys for Men Sex Toy Anal Plug Adult Toys Male Vibrator Anal Dildo for Men with 9 Tension Shock Flapping Thrusting Vibrating APP Remote Control

BEISAR$40.944.4★864 rev

Anal Plug Romi Blue Jewelry Heart Shaped Butt Plug Anal Trainer Sex Toys Personal Massager for Unisex Masturbation (Large Plug)

Romi$9.444.3★836 rev

Newest

by launch date

Wearable Thrusting Prostate Massager Anal Vibrator Strap On Vibrating Anal Toys for Men with Silicone Cock Ring Hands Free Male Sex Toy Prostate Stimulator with Remote Control and APP

POKUHIS$28.3488 rev

8mo ago

Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes Anal Dildo Plug Adult G P-Spot Vibrator Remote Control Fetish Jewelry

BEISAR$30.30167 rev

8mo ago

4PCS Butt Plug Set-Beginners First Silicone Anal Plugs Multiple Stimulation Enhanced Experience Direct Access to The Prostate Butt Sex Toy for Men & Women LongTime Wear

Rumpo$10.1968 rev

10mo ago

6.7 Large Butt Plug Huge Knot Dildo with Strong Suction Cup Large Anal Plug Toys Wearable Silicone Buttplug Fantasy Monster Dog Knot Dildo Knotted Anal Trainer Dilator Adult Sex Toy for Men Women

Leyuto$20.8235 rev

10mo ago

6.5 Vibrating Butt Plug Large Buttplug Vibrating Anal Plug Prostate Massage Anal Vibrator Dilator for Training & Stretching Silicone Prostate Dildo with Safe T-Base Adult Sex Toys for Men Women

INTIMIXING$29.6288 rev

11mo ago

Common large butt plug questions

Is large butt plug profitable to sell on Amazon United States?: The niche generates $478K/yr across 116 tracked products. 14 of 22 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (69/100).
How competitive is the large butt plug niche?: 79 brands and 237 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 30% of demand.
When does demand for large butt plug peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the large butt plug niche?: Listings span $6.23–$82.53; the average listing price is $22.66 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.