Is ky glide profitable to sell on Amazon United States?

The niche generates $243K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (45/100).

How competitive is the ky glide niche?

1 brands and 74 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in ky glide?

Top complaints mined from reviews: Moist/Dry, Adhesion/Stickiness, Flammable. The return rate is 0.0%.

What does it cost to enter the ky glide niche?

Listings span $3.56–$22.93; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 8,997 reviews — the moat a new listing must climb.

Ky Glide

Skip it

Soft demand (-11.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.6%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.80

avg listing price — sweet spot $15–$100

Market size

Okay$243K

$243K/yr · 124K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.56–$22.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad8,997.17

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Is ky glide profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ky glide is a $243K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ky glide market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $236K–$295K; units × avg price
Conversion rate: 16.6%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 42%
Out of stock: 0.0%
Avg brand age: 129 months
Avg seller age: 173 days

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

91%

Top 20: 91%

Top-5 click share

76%

Top 20: 100%

Open market

K-Y91%
--9%

ky glide demand & seasonality

Weekly Amazon search volume, last 28 weeks — -11.5% search growth over the last 90 days.

Open Trend

Top ky glide search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ky ultra gel premium slide 4.5 oz water base11K/yr +62.1%17.5% conv.
lube ky17K/yr -9.1%11.9% conv.
ky glide16K/yr -9.6%12.7% conv.
ky ultragel13K/yr +8.2%19.3% conv.
ky ultra gel14K/yr +0.6%16.9% conv.
ky jelly glide10K/yr -35.1%13.5% conv.
ky ultra gel slide19K/yr -68.3%12.5% conv.
ky jelly water based6K/yr -28.7%14.1% conv.
ky ultra3K/yr +15.9%18.4% conv.
ky jelly ultra gel4K/yr -17.0%13.5% conv.

All search terms

Top ky glide products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

K-Y Ultragel Lube Personal Lubricant NEW Water-Based Formula Safe for Anal Sex Safe to Use with Latex Condoms for Men Women and Couples Body Friendly 1.5 FL OZ

K-Y$7.574.3★406 rev

K-Y Ultragel Water Based Lube Non-Greasy Water Based Personal Lubricant pH Friendly Lube Condom Friendly Personal Lube 8.45 Fl Oz

K-Y$16.734.5★2,275 rev

K-Y Ultragel Premium Water-Based Body Friendly Formula 4.5 Fl Oz. Personal Lubricant for Wetter Sex for Men Women and Couples & Safe to Use with Silicone Toys (2 Pack)

K-Y$22.934.6★4,250 rev

K-y Ky Jelly Personal Lubricant Quickly Prepares You for Intimacy Protects Against Discomfort : Net Wt 2 Oz (Pack of 2)

--$10.094.6★1,911 rev

K-Y Jelly Water Based Lube for Sex Anal Lube Non-Greasy Water Based Personal Lubricant pH Friendly Sex Lube Can Be Used with Sex Toys for Women & Male Sex Toys Condom Friendly Personal

K-Y$8.964.5★20,641 rev

Newest

by launch date

K-Y Yours & Mine Personal Lubricant for Couples Sensorial Couples Lube 2 x 1.69 Fl Oz

K-Y$14.6327,960 rev

11mo ago

K-Y Ultragel Water Based Lube Non-Greasy Water Based Personal Lubricant pH Friendly Lube Condom Friendly Personal Lube 8.45 Fl Oz

K-Y$16.732,275 rev

2y ago

K-Y Jelly Water Based Lube for Sex Anal Lube Non-Greasy Water Based Personal Lubricant pH Friendly Sex Lube Can Be Used with Sex Toys for Women & Male Sex Toys Condom Friendly Personal

K-Y$8.9620,641 rev

3y ago

K-Y Ultragel Personal Lubricant - 1.5 oz Pack of 3

K-Y$21.76143 rev

8y ago

K-Y Silicone Lube Premium Personal Lubricant Silicone-Based Formula Safe to Use with Condoms for Men Women and Couples 4.5 Fl Oz

K-Y$12.124,864 rev

10y ago

What reviews say buyers love and hate about ky glide

What buyers praise and complain about, mined from review topics.

What buyers love

Lubrication15%

“provides good lubrication”

Value For Money10%

“Excellent price”

Quality-Overall10%

“Great product”

Advertised Vs Actual Product10%

“product was as advertised”

Efficiency6%

“Works well”

Ease Of Cleaning6%

“cleans up easily”

Sexual Wellness3%

“I was very pleased with how K-Y worked with Anal Play”

Soft Feel2%

“Its gentle on the skin”

De-Grease2%

“is not greasy so it wont stain sheets”

Moist/Dry2%

“Does not leave any dryness and so on”

What buyers complain about

Moist/Dry12%

“But starts to get dry”

Adhesion/Stickiness7%

“gets sticky after 1 minute”

Flammable6%

“Burned like fire”

Value For Money5%

“WASTE OF YOUR MONEY”

Size-Overall5%

“Bigger than I thought”

Lubrication5%

“By god this is the second worst lube i have ever purchased”

Quality-Overall5%

“feels cheap”

Sexual Wellness4%

“Not a pleasant sensation for my husband or myself”

Water Resistance4%

“Dont put water in it”

Smell4%

“Strong mothball scent”

Top return reasons

Advertised Vs Actual Product41%

Size-Overall18%

Dilute/Watery9%

Moist/Dry6%

Software/Application6%

Quality-Overall6%

Value For Money6%

Thickness6%

Weight Heavy3%

Common ky glide questions

Is ky glide profitable to sell on Amazon United States?: The niche generates $243K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (45/100).
How competitive is the ky glide niche?: 1 brands and 74 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in ky glide?: Top complaints mined from reviews: Moist/Dry, Adhesion/Stickiness, Flammable. The return rate is 0.0%.
What does it cost to enter the ky glide niche?: Listings span $3.56–$22.93; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 8,997 reviews — the moat a new listing must climb.