75
Kava
Launch itA $2.0M/yr market growing +8.3% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 1.6M searches
Avg price
Incredible$38.90avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good527.84avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.06–$155.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand