Id Glide
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.44avg listing price — sweet spot $15–$100
Price range
Great$8.74–$101.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$226K$226K/yr · 49K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,075.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is id glide profitable on Amazon?
According to Flapen's Amazon United States niche tracking, id glide is a $226K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
id glide market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $171K–$228K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 0.0%
- Avg brand age
- 103 months
- Avg seller age
- 177 days
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- ID Lubricants95%
- Astroglide5%
- Open — no brand owns it (0%)
id glide demand & seasonality
Weekly Amazon search volume, last 45 weeks — -9.1% search growth over the last 90 days.Top id glide search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- id glide24K/yr
- id lube14K/yr
- glide lube5K/yr
- glide lubricant3K/yr
- id glide 17 fl3K/yr
Top id glide products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ID Glide 17 Fl Oz Natural Feel Water-Based Personal Lubricant
ID Lubricants$24.814.6★8,007 rev
ID Lubricants ID Glide Natural Feel Water-Based Personal Lubricant 8.5 Ounce Unscented
ID Lubricants$16.054.6★2,540 rev
ID Glide 64 fl oz Water Based Personal Lubricant Hypoallergenic Lube for Men Women and Couples Liquid Glide Natural Feel for Pleasure Made in USA by ID Lubricants
ID Lubricants$63.154.6★8,007 rev
ID Glide 4.4 fl oz Lube Water Based Personal Lubricant for Couples Women and Mens Pleasure Sex Lube to Enhance Natural Feeling Made in USA by ID Lubricants
ID Lubricants$10.324.6★8,007 rev
ID Glide Personal Lubricant Natural Feel Water Based Lube 2 Fl Oz Tube
ID Lubricants$8.744.7★85 rev
Newest
by launch date
Astroglide Water Based Lube (12 Fl Oz) Liquid Personal Lubricant for Men Women and Couples Safe for Toys Value Size
Astroglide$14.842,474 rev
ID Lubricants Xtreme Personal Lubricant Slippery & Rich High Performance Friction Reduction Lube Water Based High Energy for High Intensity Sensual Experience Clear 8.5 Fl Oz
ID Lubricants$17.83904 rev
ID Glide 8.5oz - 2 Pack
ID Lubricants$31.27289 rev
ID Lubricants Sensation Personal Warming Water based 8.5 Fl Oz
ID Lubricants$17.281,283 rev
ID Glide 64 fl oz Water Based Personal Lubricant Hypoallergenic Lube for Men Women and Couples Liquid Glide Natural Feel for Pleasure Made in USA by ID Lubricants
ID Lubricants$63.158,007 rev
Trending
90-day click momentumID Glide 64 fl oz Water Based Personal Lubricant Hypoallergenic Lube for Men Women and Couples Liquid Glide Natural Feel for Pleasure Made in USA by ID Lubricants
ID Lubricants$63.154.6★
Astroglide Water Based Lube (12 Fl Oz) Liquid Personal Lubricant for Men Women and Couples Safe for Toys Value Size
Astroglide$14.844.6★
ID Lubricants ID Glide Natural Feel Water-Based Personal Lubricant 8.5 Ounce Unscented
ID Lubricants$16.054.6★
Astroglide Water-Based Lube (5oz) Liquid Personal Lubricant Sex Lube for Men Women and Couples
Astroglide$8.994.6★
ID Glide 128 fl oz Water Based Personal Lubricant Hypoallergenic Lube for Men Women and Couples Liquid Glide Natural Feel for Pleasure Made in USA by ID Lubricants
ID Lubricants$101.314.6★
What reviews say buyers love and hate about id glide
What buyers praise and complain about, mined from review topics.What buyers love
“Great lube for playtime”
“affordable”
“Good product”
“is easy to clean”
“So I carefully inspected the equipment for safety”
“effective”
“Highly recommend, just don't spill any”
“Doesnt irritate my various holes”
“It'll warm up your night”
“This makes for ease”
What buyers complain about
“I'm talking honey like sticky which starts to cause friction”
“Consistency is basically water”
“Sticky non-lubricating”
“dries out faster”
“stains fabric :”
“Totally false advertising”
“that evokes a bad smell with many people”
“Overall, I would recommend looking elsewhere”
“Don't get water based”
“NO warmth”
Common id glide questions
- Is id glide profitable to sell on Amazon United States?
- The niche generates $226K/yr across 12 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the id glide niche?
- 2 brands and 74 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in id glide?
- Top complaints mined from reviews: Adhesion/Stickiness, Dilute/Watery, Lubrication. The return rate is 0.0%.
- What does it cost to enter the id glide niche?
- Listings span $8.74–$101.31; the average listing price is $28.44 (sweet spot $15–$100). The average incumbent carries 7,075 reviews — the moat a new listing must climb.