75
ice pack
Launch itA $10.3M/yr market growing +33.2% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$10.3M$10.3M/yr · 7.5M searches
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.57–$59.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad16,674.89avg incumbent reviews — the moat a new listing must climb