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Launch itA $11.2M/yr market growing +41.4% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$11.2M$11.2M/yr · 7.9M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$20.71avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Great$5.28–$44.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Good+41.4%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,078.71avg incumbent reviews — the moat a new listing must climb