Is hollow butt plug profitable to sell on Amazon United States?

The niche generates $71K/yr across 35 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the hollow butt plug niche?

22 brands and 46 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in hollow butt plug?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Hard Feel. The return rate is 0.0%.

When does demand for hollow butt plug peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the hollow butt plug niche?

Listings span $6.59–$35.37; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 54 reviews — the moat a new listing must climb.

Hollow Butt Plug

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Review moat

Incredible53.74

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.94

avg listing price — sweet spot $15–$100

Price range

Good$6.59–$35.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Market size

Bad$71K

$71K/yr · 390K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Quality Gap

Is hollow butt plug profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hollow butt plug is a $71K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

hollow butt plug market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $68K–$85K; units × avg price
Conversion rate: 1.1%
Avg BSR: #356
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 7.5%
Avg brand age: 40 months
Avg seller age: 194 days

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

43%

Top 20: 86%

Open market

29%

Yoikun20%
Master Series18%
xaxaland11%
Rumpo8%
simplyjoy8%
Wrulifrey6%

hollow butt plug demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top hollow butt plug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tunnel plug123K/yr +6.5%0.5% conv.
hollow butt plug106K/yr +1.3%0.8% conv.
hollow anal plug57K/yr +2.3%0.6% conv.
anal tunnel28K/yr -2.9%0.6% conv.
tunnel butt plug26K/yr -3.1%0.6% conv.
hollow vaginal plug13K/yr +97.2%0.1% conv.
hollow buttplug13K/yr +0.7%0.5% conv.
anal tunnel plug11K/yr +8.3%0.6% conv.
hollow anal plugs12K/yr +0.7%0.7% conv.

All search terms

Top hollow butt plug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hollow Butt Plug Anal Tunnel Plug 2.7 Diameter Liquid Silicone Butt Plugs Expanding Large Buttplug Male Masturbator Sleeve Anal Trainer Stretcher Dilator BDSM Adult Sex Toys for Men & Women Gay

xaxaland$26.474.7★11 rev

Black Hollow Butt Plug Silicone Butt Plug Anal Expander Vaginal Expander Anal Stretcher for Anal Trainer Anal Play BDSM Adult Sex Toys Anal Toys for Men & Women Gay Couples(M)

Yoikun$16.194.4★101 rev

3PCS Butt Plug Vibrator - Sensory Exploration Anal Dilator kit Anal Plug with 10 Vibrating Prostate Toy Hollow Plug Tunnel Anal Speculum T Base Douche Enema Adult Sex Toys for Man Women & Couple

Rumpo$29.123.9★8 rev

Peephole Clear Hollow Anal Plug

Master Series$14.503.8★234 rev

Hollow Tunnel Butt Plug with Matched Stopper Anal Plug Thread Butt Plug Sex Toys 4PCS Butt Plugs Training Set for Beginners Advanced Users Adult Sex Toy

Wrulifrey$16.313.5★167 rev

Newest

by launch date

2.65 Diamater Hollow Butt Plug Anal Trainer 6 Silicone Anal Tunnel Plug with Side Channel for Advanced Training & Stretching Wearable T-Bar Base Anal Dilator Black

simplyjoy$14.226 rev

3mo ago

Anal Plug Hollow Butt Plug Anal Trainer Stretcher Dilator BDSM Sex Toys - 2 Pcs Soft Silicone V-Shape Hollow Peeking Enema Tunnel Plug Prostate Massager Vaginal Dilator Anal Training Stretcher

Rolisana$15.620 rev

3mo ago

Hollow Butt Plug Anal Tunnel Plug 2.7 Diameter Liquid Silicone Butt Plugs Expanding Large Buttplug Male Masturbator Sleeve Anal Trainer Stretcher Dilator BDSM Adult Sex Toys for Men & Women Gay

xaxaland$26.4711 rev

4mo ago

2.65 Diameter Huge Hollow Anal Plug 6 Inch Silicone Tunnel Butt Plug Big Anal Dilator for Double Penetration & Couples Play Wearable Anal Expander Training Toy Penis Buttplug - Red

simplyjoy$14.208 rev

5mo ago

Super Big Hollow Anal Butt Plugs:Hollow Tunnel Liquid Silicone Anal Trainer Sex Toys Anus Dilator Anal Plug Anal Stretcher for Men Women Couples Soft Anal Expander Anal Toys Large Anal Dildo (M)

PMZLHFD$35.371 rev

5mo ago

What reviews say buyers love and hate about hollow butt plug

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall10%

“the size is accurate”

Quality-Overall10%

“The toy itself is good quality”

Soft Feel10%

“It has a soft feel”

Ease Of Use7%

“making the initial placement straightforward and manageable”

Advertised Vs Actual Product6%

“Works as should”

Strength4%

“The bars are solid”

Design-Overall4%

“Great design”

Comfort-Overall4%

“it was so comfortable”

Ease Of Cleaning4%

“Easy to clean”

Durability3%

“durable”

What buyers complain about

Size-Overall26%

“could never find the right fit”

Ease Of Use7%

“Not recommended for regular use at all”

Hard Feel5%

“they were too hard”

Design-Overall4%

“I think the design of this anal plug is a little off because if you look at the provided photo of the product over the top of the 'anchor' end”

Comfort-Overall4%

“Its not pleasant or plyable”

Quality-Overall3%

“not the quality”

Product Condition2%

“Suspected used item”

Sexual Wellness2%

“This item is not made for anal play”

Flexibility2%

“The material is too flexible”

Metal Quality2%

Top return reasons

Size-Overall33%

Material Quality17%

Comfort-Overall17%

Advertised Vs Actual Product17%

Functionality-Overall17%

Common hollow butt plug questions

Is hollow butt plug profitable to sell on Amazon United States?: The niche generates $71K/yr across 35 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the hollow butt plug niche?: 22 brands and 46 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in hollow butt plug?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Hard Feel. The return rate is 0.0%.
When does demand for hollow butt plug peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the hollow butt plug niche?: Listings span $6.59–$35.37; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 54 reviews — the moat a new listing must climb.