fisting lube
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$27.24avg listing price — sweet spot $15–$100
Price range
Incredible$15.29–$50.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,427.62avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Market size
Okay$132K$132K/yr · 87K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, fisting lube is a $132K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fisting lube market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $136K–$163K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 8%
- Out of stock
- 0.0%
- Avg brand age
- 102 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
72
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
14%
- Super Slik39%
- Liebe Lube15%
- B Cumming Company Inc10%
- SIOVMOC9%
- BRAWOLFY8%
- JorVet6%
- Open — no brand owns it (4 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top fisting lube search terms
- fisting lube62K/yr
- fisting cream8K/yr
- fist lube7K/yr
- fisting gel5K/yr
- anal fisting lube5K/yr
Top fisting lube products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Super Slik Personal Lubricant for Fisting and Anal Sex - Thick and Long Lasting Back-Door Gel - Hybrid Silicone and Water Based Anal Lube for Men | Women | and Couples - 500-ml (17 oz)
Super Slik$28.724.3★2,102 rev
Personal Lubricant for Fisting and Anal Sex - Thick and Long Lasting Back-Door Gel - Hybrid Silicone and Water Based Anal Lube for Men | Women | Gays
Liebe Lube$19.054.2★683 rev
Original Cream Jar - 15 oz
B Cumming Company Inc$26.954.6★332 rev
Anal Sex Lube Premium Water Based Fisting Gel for Enhanced Comfort and Smooth Experience Long Lasting Back Door Sexual Lubricant for Men Women and Gay
SIOVMOC$19.283.2★59 rev
Super Slik Personal Lubricant for Fisting and Anal Sex - Thick and Long Lasting Back-Door Gel - Hybrid Silicone and Water Based Anal Lube for Men | Women | Gays - 1000-ml (34 oz)
Super Slik$50.114.3★2,102 rev
Newest
by launch dateAnal Sex Lube Premium Water Based Fisting Gel for Enhanced Comfort and Smooth Experience Long Lasting Back Door Sexual Lubricant for Men Women and Gay
SIOVMOC$19.2859 rev
J-LUBE FISTING Powder Mixes with Water One Bottle Makes 16+ Gallons / 60+ litres and More of Lubricant 10.5 oz / 300g + Squeeze Bottle 500ml (1)
BRAWOLFY$32.78120 rev
FISTING JLUBE Powder Mixes with Water One Bottle Makes 16+ Gallons /60L+ of Lubricant 10.5 oz / 300g
BRAWOLFY$29.9782 rev
K Lube Powder 7oz / 200g Made in UK
KLUBEPOWDER$39.87511 rev
Cum Lube Creamy Thick White Personal Lubricant Water-Based lube 250mL
Super Slik$15.292,427 rev
Trending
90-day click momentumJ-LUBE FISTING Powder Mixes with Water One Bottle Makes 16+ Gallons / 60+ litres and More of Lubricant 10.5 oz / 300g + Squeeze Bottle 500ml (1)
BRAWOLFY$32.784.4★
Personal Lubricant for Fisting and Anal Sex - Thick and Long Lasting Back-Door Gel - Hybrid Silicone and Water Based Anal Lube for Men | Women | Gays
Liebe Lube$19.054.2★
Super Slik Personal Lubricant for Fisting and Anal Sex - Thick and Long Lasting Back-Door Gel - Hybrid Silicone and Water Based Anal Lube for Men | Women | and Couples - 500-ml (17 oz)
Super Slik$28.724.3★
Invade Deep Fisting Cream 8oz-Lubricating Anal Cream with 5% Benzocaine
Master Series$29.253.9★
B. Cumming Elbow Grease Original Lubricant Cream 4 oz
Elbow Grease$15.463.8★
What buyers say about fisting lube
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing viscous slippery lubrication”
“Great product works as advertised”
“Creamy”
“A great value”
“Works well”
“better than advertised”
“Consistency is fantastic, last a long time, pump is nice also”
“Consistency is fantastic”
“thick enough”
“Sticky”
What buyers complain about
“it dries a bit sticky”
“It does get little dry after a few minutes”
“Not a slippery lubrication”
“Mix too thick you will get Snot”
“Slide in slide out”
“No heat sensation”
“It smells weird, it burns and it tastes terrible”
“Not worth the money”
“Burning”
“not comfy”
Top return reasons
Common questions
- Is fisting lube profitable to sell on Amazon United States?
- The niche generates $132K/yr across 13 tracked products. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the fisting lube niche?
- 10 brands and 72 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in fisting lube?
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Lubrication. The return rate is 0.2%.
- When does demand for fisting lube peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the fisting lube niche?
- Listings span $15.29–$50.11; the average listing price is $27.24 (sweet spot $15–$100). The average incumbent carries 1,428 reviews — the moat a new listing must climb.