45
easter grass
Skip itSoft demand (-96.7% this quarter) — this niche doesn't clear our bar today.
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,000.28avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 6% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good$394K$394K/yr · 906K searches
Price range
Good$5.83–$25.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-96.7%90-day search growth — must beat 0% to launch