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ear plugs
Launch itA $20.2M/yr market growing +4.8% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible$20.2M$20.2M/yr · 11.0M searches
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.79avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Price range
Great$3.58–$55.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Review moat
Bad12,062.03avg incumbent reviews — the moat a new listing must climb