Is dildo set profitable to sell on Amazon United States?

The niche generates $122K/yr across 35 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the dildo set niche?

18 brands and 61 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in dildo set?

Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 0.1%.

When does demand for dildo set peak?

Demand peaks in May–Sep–Oct; the busiest month runs 2.4× the quietest.

What does it cost to enter the dildo set niche?

Listings span $11.68–$97.92; the average listing price is $26.97 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.

dildo set

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.97

avg listing price — sweet spot $15–$100

Price range

Great$11.68–$97.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great416.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$122K

$122K/yr · 264K searches

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, dildo set is a $122K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Sep–Oct. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dildo set market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $108K–$135K; units × avg price
Conversion rate: 1.7%
Avg BSR: #146
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 6.5%
Avg brand age: 31 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

14%

Umania34%
hainuo26%
Yuetoy15%
Dxnbikt5%
WIEUL3%
MOCOYA2%
Open — no brand owns it (12 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.

Peak months: May, Sep, Oct · busiest ÷ quietest = 2.4×

Open Trend

Top dildo set search terms

dildo set177K/yr -2.9%1.4% conv.
dildo kit36K/yr -15.8%0.6% conv.
dildo pack20K/yr +21.2%1.3% conv.
dildo sets16K/yr -10.4%1.0% conv.
anal dildo set15K/yr -11.1%1.3% conv.

All search terms

Top dildo set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clear Realistic Dildo Set - 3 Sizes (Small Big Huge) Suction Cup Dildo Anal and Vaginal Pleasure Realistic Penis Large Dildo with Ball Suitable for Beginners to Advanced Users(6 8 11)

Umania$24.804.0★28 rev

7-Piece Realistic Soft Silicone Dildo Set (5 6 7 8 9 10 12) Fantasy Suction Cup Dildo Anal Plug Training Set Small Big Dildos Strap-On Sex Toys for Women Men Beginners to Advanced Users

hainuo$46.614.3★47 rev

Clear Suction Realistic Dildo Set - 3 Sizes(small6.4 big7.4 huge9.6) for Anal and Vaginal Pleasure - Perfect for Beginners to Advanced Users Lifelike Penis

Umania$18.103.9★278 rev

Suction Cup Realistic Silicone Black Dildo 3-Pack (Small 6.4 Big 7.4 Huge 9.6) Lifelike Feel Soft Penis Vaginal Anal Trainer Set - Perfect for Beginners to Advanced Users Adult Sex Toys

Yuetoy$22.763.8★63 rev

6 Sizes Realistic Fantasy Colorful Fantasy Dildo Set (5 6 7 8 9 10) Pink Purple Small Big Huge Prostate Dildo Anal Plug Trainer Set Silicone G-spot Dildos Penis Sex Toys for Beginners Advanced

hainuo$37.204.3★47 rev

Newest

by launch date

4 Pcs Realistic Silicone Beginner to Advanced Slim Dildo Training Set (5.7 6.8 7.7 9.8) G-Spot Suction Cup Dildos Set for Vaginal & Stimulation Anal Anal Plug Dildo Penis Sex Toy for Women Men

hainuo$30.417 rev

4mo ago

Realistic Dildo Set with Suction Cup - 3 Sizes (Small Medium Large) for Anal and Vaginal Stimulation Beginner to Advanced Sex Toy for Couples(Purple)

Xtoy King$12.800 rev

5mo ago

Realistic Dildo Anal Plug Training Set 3 Size Silicone Butt Plug Dildos with Suction Base Anal Dildo Kit for Beginners Advanced Players G-Spot Prostate Trainer Sex Toys for Men Women Couples Flesh

WIEUL$25.5645 rev

5mo ago

3 Pack Dildo 100% Silicone Realistic Anal Dildos Anal Toys Butt Plug (5.8 6.8 7.8)Feel Soft Lifelike Penis With Suction Cup. Vaginal Anal Trainer Set for Beginners to Advanced Adult Sex Toy

Yuetoy$19.4538 rev

6mo ago

Suction Cup Realistic Silicone Black Dildo 3-Pack (Small 6.4 Big 7.4 Huge 9.6) Lifelike Feel Soft Penis Vaginal Anal Trainer Set - Perfect for Beginners to Advanced Users Adult Sex Toys

Yuetoy$22.7663 rev

11mo ago

What buyers say about dildo set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great Quality and exactly as described”

Size-Overall11%

“Good fit”

Soft Feel8%

“Soft to the touch”

Ease Of Cleaning6%

“Cleans easily”

Ease Of Use5%

“easy to control”

Value For Money5%

“Great Value”

Sexual Wellness5%

“provides awesome pleasure”

Advertised Vs Actual Product4%

“exactly as advertised”

Texture/Consistency-Overall3%

“Great texture”

Vibration/Speed Control3%

“vibration modes are easy to control”

What buyers complain about

Durability12%

“broke immediately”

Size-Overall11%

“To small”

Functionality-Overall8%

“does not function anywhere close to it”

Quality-Overall5%

“Absolute garbage”

Charging5%

“Charged super slow”

Value For Money4%

“Very expensive for what you get”

Hard Feel3%

“Not as soft as described”

Advertised Vs Actual Product3%

“False advertising”

Battery Life2%

“battery life sucks”

Ease Of Use2%

“Hard to use”

Top return reasons

Advertised Vs Actual Product25%

Value For Money25%

Strap/String Quality25%

Color13%

Quality-Overall13%

Common questions

Is dildo set profitable to sell on Amazon United States?: The niche generates $122K/yr across 35 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the dildo set niche?: 18 brands and 61 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in dildo set?: Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 0.1%.
When does demand for dildo set peak?: Demand peaks in May–Sep–Oct; the busiest month runs 2.4× the quietest.
What does it cost to enter the dildo set niche?: Listings span $11.68–$97.92; the average listing price is $26.97 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.