delay cream
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$19.77avg listing price — sweet spot $15–$100
Price range
Great$9.11–$60.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,530.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, delay cream is a $45K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
delay cream market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $49K–$59K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #455
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 12.1%
- Avg brand age
- 70 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
59
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
11%
- viga23%
- AlphaMale20%
- Promescent15%
- K-Y12%
- Doc Johnson11%
- Bravado Labs9%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top delay cream search terms
- delay cream22K/yr
- delay cream for men19K/yr
- delay gel6K/yr
- delay gel for men4K/yr
- climax delay5K/yr
Top delay cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AlphaMale Premium Delay Cream - Last Longer in Bed - Desensitizing Creme with 7.5% Benzocaine - No-Mess Alternative to Delay Spray - To Prolong Intimacy - 1oz
AlphaMale$21.254.1★1,990 rev
Super Viga 150000 Delay Cream for Men - Premium Desensitizing Formula - 0.50 Fl Oz
viga$9.614.3★23 rev
Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him 2.6 ml
Promescent$23.653.9★16,491 rev
K-Y Duration Spray for Men Male Genital Desensitizer Numbing Spray to Last Longer 0.16 Fl Oz 36 Sprays Made with Lidocaine to Help Men Last Longer in Bed
K-Y$19.674.1★19,020 rev
Bravado Labs Delay Cream for Men Benzocaine Topical to Stay Hard and Last Longer in Bed - Retardantes para Caballeros Long Lasting Personal Gel
Bravado Labs$20.774.0★1,371 rev
Newest
by launch date
Do Me Delay Cream for Men Helps You Last Longer Smooth Alternative to Delay Spray for Desensitized Comfort for Sensation Support Retardantes para Caballeros Made in USA 1 oz
Do Me$20.4174 rev
Pure Primal Delay Cream for Men Enhances Endurance to Last Longer in Bed - 7.5% Benzocaine - No Mess Choice Over Delay Spray - Retardantes para Caballeros - 1oz
Pure Primal$18.75698 rev
AlphaMale Premium Delay Cream - Last Longer in Bed - Desensitizing Creme with 7.5% Benzocaine - No-Mess Alternative to Delay Spray - To Prolong Intimacy - 1oz
AlphaMale$21.251,990 rev
Bravado Labs Delay Cream for Men Benzocaine Topical to Stay Hard and Last Longer in Bed - Retardantes para Caballeros Long Lasting Personal Gel
Bravado Labs$20.771,371 rev
Delay Cream for Men for Men Penile Cream Daily Moisturizer for Sensitive Skin Hydrating Formula for Dryness & Irritation (1.7 Ounce (Pack of 1))
BAOMGET$20.507 rev
Trending
90-day click momentumDelay Cream for Men for Men Penile Cream Daily Moisturizer for Sensitive Skin Hydrating Formula for Dryness & Irritation (1.7 Ounce (Pack of 1))
BAOMGET$20.504.7★
AlphaMale Premium Delay Cream - Last Longer in Bed - Desensitizing Creme with 7.5% Benzocaine - No-Mess Alternative to Delay Spray - To Prolong Intimacy - 1oz
AlphaMale$21.254.1★
Bravado Labs Delay Cream for Men Benzocaine Topical to Stay Hard and Last Longer in Bed - Retardantes para Caballeros Long Lasting Personal Gel
Bravado Labs$20.774.0★
Pure Primal Delay Cream for Men Enhances Endurance to Last Longer in Bed - 7.5% Benzocaine - No Mess Choice Over Delay Spray - Retardantes para Caballeros - 1oz
Pure Primal$18.754.0★
Super Viga 150000 Delay Cream for Men - Premium Desensitizing Formula - 0.50 Fl Oz
viga$9.614.3★
What buyers say about delay cream
What buyers praise and complain about, mined from review topics.What buyers love
“Best product hands down”
“Works great”
“Just as advertised”
“Easy-to-use cream”
“Extends enjoyment and greatly enhances pleasure for the both of us”
“The effect feels long lasting”
“Application was easy”
“great value for the money”
“It felt silky going on”
“absorbs well”
What buyers complain about
“Didn't work”
“Strong Chemical Smell”
“the quality control is pretty bad”
“Too expensive”
“Product doesn't work as advertised”
“Not strong enough”
“It would be nicer if the container size were a bit larger”
“Lasted”
“For me, it was a bit too much—it dulled the overall experience more than Id want”
“a lot got wasted”
Top return reasons
Common questions
- Is delay cream profitable to sell on Amazon United States?
- The niche generates $45K/yr across 14 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the delay cream niche?
- 11 brands and 59 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in delay cream?
- Top complaints mined from reviews: Functionality-Overall, Smell, Quality-Overall. The return rate is 0.1%.
- When does demand for delay cream peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the delay cream niche?
- Listings span $9.11–$60.06; the average listing price is $19.77 (sweet spot $15–$100). The average incumbent carries 4,531 reviews — the moat a new listing must climb.