Is condoms 100 pack variety profitable to sell on Amazon United States?

The niche generates $426K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (48/100).

How competitive is the condoms 100 pack variety niche?

7 brands and 37 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in condoms 100 pack variety?

Top complaints mined from reviews: Size-Overall, Moist/Dry, Smell. The return rate is 0.0%.

When does demand for condoms 100 pack variety peak?

Demand peaks in Oct; the busiest month runs 3.4× the quietest.

What does it cost to enter the condoms 100 pack variety niche?

Listings span $13.19–$32.13; the average listing price is $21.87 (sweet spot $15–$100). The average incumbent carries 3,163 reviews — the moat a new listing must climb.

condoms 100 pack variety

Skip it

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.87

avg listing price — sweet spot $15–$100

Price range

Great$13.19–$32.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$426K

$426K/yr · 319K searches

Review moat

Okay3,162.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, condoms 100 pack variety is a $426K/yr Amazon United States market (319K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

condoms 100 pack variety market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $437K–$547K; units × avg price
Conversion rate: 6.1%
Avg BSR: #67
Page quality: 0%
Prime: 90%
Sponsored: 50%
Out of stock: 3.9%
Avg brand age: 80 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Durex45%
LifeStyles20%
Atlas15%
Crown10%
TROJAN4%
Paradise Condoms3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 3.4×

Open Trend

Top condoms 100 pack variety search terms

bulk condoms55K/yr -12.6%1.3% conv.
condoms bulk42K/yr -7.4%1.5% conv.
lifestyle condoms33K/yr -16.1%0.4% conv.
condoms 100 pack15K/yr +33.6%1.6% conv.
lifestyle21K/yr -11.1%0.1% conv.
condoms 10018K/yr -3.3%1.9% conv.
lifestyles condoms20K/yr -12.1%0.3% conv.
condoms 100 count9K/yr +111.1%2.2% conv.
lifestyles18K/yr -32.2%0.2% conv.
condom 100 pack12K/yr -28.8%1.6% conv.

All search terms

Top condoms 100 pack variety products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Durex Condoms Variety Adventure Pack Mix of Durex Extra Sensitive Smooth & Stimulating & Performax Intense Ribbed & Dotted Latex Condoms 144 Count

Durex$32.134.4★447 rev

Atlas Premium Non-Lubricated Latex Condoms Bulk: Pack of 100 Condoms

Atlas$18.614.0★191 rev

Crown Condoms 100 Count Lubricated Latex

Crown$22.114.3★716 rev

LifeStyles Non-Lubricated Natural Rubber Latex Condoms Value Pack 100 Count

LifeStyles$19.404.2★370 rev

TROJAN Magnum Lubricated Large Condoms Comfortable and Smooth Lubricated Americas Number One Condom 36 Count Pack

TROJAN$16.914.8★18,989 rev

Newest

by launch date

Paradise Condoms 100 Count

Paradise Condoms$23.7010 rev

7mo ago

LifeStyles Variety Pack Natural Rubber and Lubricated Latex Condoms 144 Count Triple Tested (Pack of 1)

LifeStyles$30.268,008 rev

1y ago

Durex Condoms Variety Adventure Pack Mix of Durex Extra Sensitive Smooth & Stimulating & Performax Intense Ribbed & Dotted Latex Condoms 144 Count

Durex$32.13447 rev

2y ago

Caution Wear Iron Grip Condoms 100 Pack Snug Tighter Fit Latex Condoms for Men Lubricated Secure Fit Individually Wrapped Bulk Value Pack

Caution Wear$20.331,249 rev

7y ago

Lifestyles Snugger Fit Natural Rubber and Lubricated Latex Condoms Value Pack 100 Count

LifeStyles$22.101,414 rev

9y ago

What buyers say about condoms 100 pack variety

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Price is very reasonable”

Quality-Overall14%

“Great product and great seller”

Comfort-Overall7%

“comfy”

Contraception6%

“They are the most durable condoms I've ever bought”

Durability5%

“They are both durable, thin and very strong”

Advertised Vs Actual Product5%

“Accurate description”

Smell4%

“Nice vanilla scent”

Ease Of Use4%

“Its convenient for regular use”

Size-Overall4%

“Fit over all”

Sexual Wellness3%

“These are fine condoms”

What buyers complain about

Size-Overall16%

“However, the diameter is too big for me”

Moist/Dry12%

“Very dry condoms no good”

Smell9%

“Tastes and smells weird”

Thickness7%

“a little thicker than that”

Durability6%

“this last pack is very prone to breaking”

Allergies6%

“Gives skin irritation”

Lubrication5%

“Non lubed nooooo good”

Leak-Proof5%

“Leaking bags”

Advertised Vs Actual Product3%

“I got 98 not 100 and it comes in a bag not in a box like in the main photo”