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candle fragrance oil
Worth a lookShows low returns (0.8%), but soft demand (-24.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$5.75–$46.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.82avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,542.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 215K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand